Dawn vs Impulse

Dawn is used by more websites in our catalog: 523 use Dawn and 152 use Impulse.

Impulse sites have the higher median Ahrefs Domain Rating (Dawn: 6, Impulse: 10).

Between 2026-06 and 2026-07, Dawn went from 0.07% to 0.06% of all tracked sites, while Impulse went from 0.02% to 0.02%. Impulse is gaining ground faster in our index.

No. A site runs a single Shopify theme, so Dawn and Impulse are mutually exclusive.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.