Shopper Approved vs Trustpilot

Trustpilot is used by more websites in our catalog: 1,104 use Shopper Approved and 10,593 use Trustpilot.

Trustpilot sites have the higher median Ahrefs Domain Rating (Shopper Approved: 27, Trustpilot: 32).

Between 2026-06 and 2026-07, Shopper Approved went from 0.16% to 0.13% of all tracked sites, while Trustpilot went from 1.7% to 1.2%. Shopper Approved is gaining ground faster in our index.

38 websites in our catalog use both Shopper Approved and Trustpilot.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.