Feefo vs Shopper Approved

Shopper Approved is used by more websites in our catalog: 430 use Feefo and 1,104 use Shopper Approved.

Feefo sites have the higher median Ahrefs Domain Rating (Feefo: 36, Shopper Approved: 27).

Between 2026-06 and 2026-07, Feefo went from 0.06% to 0.05% of all tracked sites, while Shopper Approved went from 0.16% to 0.13%. Feefo is gaining ground faster in our index.

0 websites in our catalog use both Feefo and Shopper Approved.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.