Is Shop Pay or Square more popular?

Shop Pay is used by more websites in our catalog: 18,635 use Shop Pay and 1,877 use Square.

Does Shop Pay or Square have higher-authority sites?

Shop Pay sites have the higher median Ahrefs Domain Rating (Shop Pay: 18, Square: 8).

Is Shop Pay or Square growing faster?

Between 2026-06 and 2026-07, Shop Pay went from 2.7% to 2.1% of all tracked sites, while Square went from 0.22% to 0.21%. Square is gaining ground faster in our index.

How many sites use both Shop Pay and Square?

20 websites in our catalog use both Shop Pay and Square.

Where does this Shop Pay vs Square data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Shop Pay vs Square — Site Stats Database

Shop Pay vs Square

A side-by-side comparison of two payment processors, based on the 42,046 Payments sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Shop Pay	Square
Websites	18,635	1,877
Market share	44%	4.5%
Share of top 10K sites	0.91%	0.15%
Share of top 100K sites

Rank	#1	#6

Median DR	18	8

Average DR	22	15

Median keywords	993	329

Median referring domains	208	68

Median domain age	10 yrs	7 yrs

Average domain age	12 yrs	10 yrs

Average monthly traffic	41,826	76,689

Combined monthly traffic	779,433,368	143,945,676

christmasinamerica.com
LanguageEnglish
DR (Ahrefs)30
Total Keywords21,030
Referring Domains297
Domain Age3 yrs
Traffic (Jun 2026)7,840,049
Traffic Trend
TechnologyShop Pay
windsorstore.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords376,799
Referring Domains8,489
Domain Age26 yrs
Traffic (Jun 2026)7,348,808
Traffic Trend
TechnologyShop Pay
shop.mattel.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords101,009
Referring Domains15,292
Domain Age31 yrs
Traffic (Jun 2026)5,948,548
Traffic Trend
TechnologyShop Pay
adriannapapell.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords126,741
Referring Domains3,645
Domain Age26 yrs
Traffic (Jun 2026)5,470,030
Traffic Trend
TechnologyShop Pay
stevemadden.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords132,313
Referring Domains13,848
Domain Age27 yrs
Traffic (Jun 2026)4,770,511
Traffic Trend
TechnologyShop Pay
shopify.com
LanguageEnglish
DR (Ahrefs)96
Total Keywords398,714
Referring Domains2,705,574
Domain Age21 yrs
Traffic (Jun 2026)4,070,379
Traffic Trend
TechnologyShop Pay
petalandpup.com
LanguageEnglish
DR (Ahrefs)58
Total Keywords105,609
Referring Domains2,592
Domain Age7 yrs
Traffic (Jun 2026)3,966,604
Traffic Trend
TechnologyShop Pay
us.ohpolly.com
LanguageEnglish
DR (Ahrefs)69
Total Keywords137,397
Referring Domains2,638
Domain Age18 yrs
Traffic (Jun 2026)3,770,431
Traffic Trend
TechnologyShop Pay
bedinabox.com
LanguageEnglish
DR (Ahrefs)38
Total Keywords18,242
Referring Domains1,083
Domain Age21 yrs
Traffic (Jun 2026)3,425,678
Traffic Trend
TechnologyShop Pay
studiosuits.com
LanguageEnglish
DR (Ahrefs)65
Total Keywords61,556
Referring Domains2,436
Domain Age17 yrs
Traffic (Jun 2026)3,417,730
Traffic Trend
TechnologyShop Pay

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
christmasinamerica.com	English	30	21,030	297	3 yrs	7,840,049		Shop Pay

ulta.com
LanguageEnglish
DR (Ahrefs)83
Total Keywords859,299
Referring Domains49,897
Domain Age28 yrs
Traffic (Jun 2026)35,195,080
Traffic Trend
TechnologySquare
petsmart.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords528,037
Referring Domains20,803
Domain Age30 yrs
Traffic (Jun 2026)22,276,272
Traffic Trend
TechnologySquare
stubhub.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords397,588
Referring Domains29,144
Domain Age26 yrs
Traffic (Jun 2026)15,460,009
Traffic Trend
TechnologySquare
kia.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords122,993
Referring Domains47,526
Domain Age29 yrs
Traffic (Jun 2026)8,744,682
Traffic Trend
TechnologySquare
balsamhill.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords119,450
Referring Domains5,692
Domain Age24 yrs
Traffic (Jun 2026)6,852,576
Traffic Trend
TechnologySquare
shoecarnival.com
LanguageEnglish
DR (Ahrefs)62
Total Keywords226,969
Referring Domains4,375
Domain Age28 yrs
Traffic (Jun 2026)6,331,286
Traffic Trend
TechnologySquare
squareup.com
LanguageEnglish
DR (Ahrefs)93
Total Keywords171,393
Referring Domains158,160
Domain Age19 yrs
Traffic (Jun 2026)5,223,351
Traffic Trend
TechnologySquare
lanebryant.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords137,613
Referring Domains6,418
Domain Age31 yrs
Traffic (Jun 2026)4,581,112
Traffic Trend
TechnologySquare
helzberg.com
LanguageEnglish
DR (Ahrefs)63
Total Keywords125,168
Referring Domains4,488
Domain Age30 yrs
Traffic (Jun 2026)4,241,184
Traffic Trend
TechnologySquare
cash.app
LanguageEnglish
DR (Ahrefs)91
Total Keywords74,784
Referring Domains48,570
Domain Age8 yrs
Traffic (Jun 2026)3,355,783
Traffic Trend
TechnologySquare