Is Gumroad or Shop Pay more popular?

Shop Pay is used by more websites in our catalog: 405 use Gumroad and 18,635 use Shop Pay.

Does Gumroad or Shop Pay have higher-authority sites?

Gumroad sites have the higher median Ahrefs Domain Rating (Gumroad: 27, Shop Pay: 18).

Is Gumroad or Shop Pay growing faster?

Between 2026-06 and 2026-07, Gumroad went from 0.06% to 0.05% of all tracked sites, while Shop Pay went from 2.7% to 2.1%. Gumroad is gaining ground faster in our index.

How many sites use both Gumroad and Shop Pay?

1 websites in our catalog use both Gumroad and Shop Pay.

Where does this Gumroad vs Shop Pay data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Gumroad vs Shop Pay — Site Stats Database

Gumroad vs Shop Pay

A side-by-side comparison of two payment processors, based on the 42,046 Payments sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Gumroad	Shop Pay
Websites	405	18,635
Market share	0.96%	44%
Share of top 10K sites	0.02%	0.91%
Share of top 100K sites

Rank	#11	#1

Median DR	27	18

Average DR	28	22

Median keywords	1,239	993

Median referring domains	412	208

Median domain age	9 yrs	10 yrs

Average domain age	10 yrs	12 yrs

Average monthly traffic	34,147	41,826

Combined monthly traffic	13,829,613	779,433,368

newadvent.org
LanguageEnglish
DR (Ahrefs)81
Total Keywords112,468
Referring Domains38,695
Domain Age27 yrs
Traffic (Jun 2026)2,925,878
Traffic Trend
TechnologyGumroad
player03.com
LanguageEnglish
DR (Ahrefs)41
Total Keywords981
Referring Domains517
Domain Age11 yrs
Traffic (Jun 2026)1,015,643
Traffic Trend
Technology
wisdomquotes.com
LanguageEnglish
DR (Ahrefs)64
Total Keywords40,000
Referring Domains10,492
Domain Age28 yrs
Traffic (Jun 2026)552,922
Traffic Trend
Technology
miakouppa.com
LanguageEnglish
DR (Ahrefs)34
Total Keywords14,526
Referring Domains1,350
Domain Age9 yrs
Traffic (Jun 2026)461,353
Traffic Trend
Technology
freeusandworldmaps.com
LanguageEnglish
DR (Ahrefs)26
Total Keywords4,550
Referring Domains2,550
Domain Age16 yrs
Traffic (Jun 2026)431,395
Traffic Trend
Technology
giantitp.com
Language
DR (Ahrefs)69
Total Keywords81,096
Referring Domains18,535
Domain Age23 yrs
Traffic (Jun 2026)389,167
Traffic Trend
Technology
posemy.art
LanguageEnglish
DR (Ahrefs)37
Total Keywords9,773
Referring Domains1,148
Domain Age5 yrs
Traffic (Jun 2026)379,662
Traffic Trend
TechnologyGumroad
leelalicious.com
LanguageEnglish
DR (Ahrefs)53
Total Keywords27,515
Referring Domains4,743
Domain Age13 yrs
Traffic (Jun 2026)378,710
Traffic Trend
Technology
acharmingescape.com
LanguageEnglish
DR (Ahrefs)8
Total Keywords7,395
Referring Domains278
Domain Age7 yrs
Traffic (Jun 2026)328,176
Traffic Trend
Technology
hannahhendersontravel.com
LanguageEnglish
DR (Ahrefs)22
Total Keywords5,107
Referring Domains486
Domain Age10 yrs
Traffic (Jun 2026)303,575
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
newadvent.org	English	81	112,468	38,695	27 yrs	2,925,878		Gumroad

christmasinamerica.com
LanguageEnglish
DR (Ahrefs)30
Total Keywords21,030
Referring Domains297
Domain Age3 yrs
Traffic (Jun 2026)7,840,049
Traffic Trend
TechnologyShop Pay
windsorstore.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords376,799
Referring Domains8,489
Domain Age26 yrs
Traffic (Jun 2026)7,348,808
Traffic Trend
Technology
shop.mattel.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords101,009
Referring Domains15,292
Domain Age31 yrs
Traffic (Jun 2026)5,948,548
Traffic Trend
Technology
adriannapapell.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords126,741
Referring Domains3,645
Domain Age26 yrs
Traffic (Jun 2026)5,470,030
Traffic Trend
Technology
stevemadden.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords132,313
Referring Domains13,848
Domain Age27 yrs
Traffic (Jun 2026)4,770,511
Traffic Trend
Technology
shopify.com
LanguageEnglish
DR (Ahrefs)96
Total Keywords398,714
Referring Domains2,705,574
Domain Age21 yrs
Traffic (Jun 2026)4,070,379
Traffic Trend
Technology
petalandpup.com
LanguageEnglish
DR (Ahrefs)58
Total Keywords105,609
Referring Domains2,592
Domain Age7 yrs
Traffic (Jun 2026)3,966,604
Traffic Trend
Technology
us.ohpolly.com
LanguageEnglish
DR (Ahrefs)69
Total Keywords137,397
Referring Domains2,638
Domain Age18 yrs
Traffic (Jun 2026)3,770,431
Traffic Trend
Technology
bedinabox.com
LanguageEnglish
DR (Ahrefs)38
Total Keywords18,242
Referring Domains1,083
Domain Age21 yrs
Traffic (Jun 2026)3,425,678
Traffic Trend
Technology
studiosuits.com
LanguageEnglish
DR (Ahrefs)65
Total Keywords61,556
Referring Domains2,436
Domain Age17 yrs
Traffic (Jun 2026)3,417,730
Traffic Trend
Technology