Is Braintree or Shop Pay more popular?

Shop Pay is used by more websites in our catalog: 349 use Braintree and 18,635 use Shop Pay.

Does Braintree or Shop Pay have higher-authority sites?

Braintree sites have the higher median Ahrefs Domain Rating (Braintree: 43, Shop Pay: 18).

Is Braintree or Shop Pay growing faster?

Between 2026-06 and 2026-07, Braintree went from 0.05% to 0.04% of all tracked sites, while Shop Pay went from 2.7% to 2.1%. Braintree is gaining ground faster in our index.

How many sites use both Braintree and Shop Pay?

1 websites in our catalog use both Braintree and Shop Pay.

Where does this Braintree vs Shop Pay data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Braintree vs Shop Pay — Site Stats Database

Braintree vs Shop Pay

A side-by-side comparison of two payment processors, based on the 42,046 Payments sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Braintree	Shop Pay
Websites	349	18,635
Market share	0.83%	44%
Share of top 10K sites	0.16%	0.91%
Share of top 100K sites

Rank	#12	#1

Median DR	43	18

Average DR	44	22

Median keywords	2,257	993

Median referring domains	868	208

Median domain age	18 yrs	10 yrs

Average domain age	19 yrs	12 yrs

Average monthly traffic	241,474	41,826

Combined monthly traffic	84,274,500	779,433,368

abercrombie.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords281,529
Referring Domains18,610
Domain Age31 yrs
Traffic (Jun 2026)15,695,142
Traffic Trend
TechnologyBraintree
dsw.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords421,066
Referring Domains20,341
Domain Age31 yrs
Traffic (Jun 2026)9,407,270
Traffic Trend
TechnologyBraintree
sharkninja.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords127,897
Referring Domains8,804
Domain Age20 yrs
Traffic (Jun 2026)5,329,019
Traffic Trend
Technology
hollisterco.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords185,366
Referring Domains9,901
Domain Age24 yrs
Traffic (Jun 2026)5,201,371
Traffic Trend
Technology
whataburger.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords60,207
Referring Domains7,052
Domain Age30 yrs
Traffic (Jun 2026)4,391,225
Traffic Trend
Technology
aquasana.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords26,188
Referring Domains4,000
Domain Age27 yrs
Traffic (Jun 2026)3,869,287
Traffic Trend
Technology
burpee.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords127,982
Referring Domains9,385
Domain Age30 yrs
Traffic (Jun 2026)3,592,880
Traffic Trend
Technology
shopgoodwill.com
LanguageEnglish
DR (Ahrefs)69
Total Keywords21,639
Referring Domains5,281
Domain Age27 yrs
Traffic (Jun 2026)2,948,085
Traffic Trend
Technology
pgatoursuperstore.com
LanguageEnglish
DR (Ahrefs)66
Total Keywords130,826
Referring Domains5,069
Domain Age21 yrs
Traffic (Jun 2026)2,195,504
Traffic Trend
Technology
aeropostale.com
LanguageEnglish
DR (Ahrefs)69
Total Keywords100,459
Referring Domains9,252
Domain Age29 yrs
Traffic (Jun 2026)1,927,457
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
abercrombie.com	English	77	281,529	18,610	31 yrs	15,695,142		Braintree

christmasinamerica.com
LanguageEnglish
DR (Ahrefs)30
Total Keywords21,030
Referring Domains297
Domain Age3 yrs
Traffic (Jun 2026)7,840,049
Traffic Trend
TechnologyShop Pay
windsorstore.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords376,799
Referring Domains8,489
Domain Age26 yrs
Traffic (Jun 2026)7,348,808
Traffic Trend
Technology
shop.mattel.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords101,009
Referring Domains15,292
Domain Age31 yrs
Traffic (Jun 2026)5,948,548
Traffic Trend
Technology
adriannapapell.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords126,741
Referring Domains3,645
Domain Age26 yrs
Traffic (Jun 2026)5,470,030
Traffic Trend
Technology
stevemadden.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords132,313
Referring Domains13,848
Domain Age27 yrs
Traffic (Jun 2026)4,770,511
Traffic Trend
Technology
shopify.com
LanguageEnglish
DR (Ahrefs)96
Total Keywords398,714
Referring Domains2,705,574
Domain Age21 yrs
Traffic (Jun 2026)4,070,379
Traffic Trend
Technology
petalandpup.com
LanguageEnglish
DR (Ahrefs)58
Total Keywords105,609
Referring Domains2,592
Domain Age7 yrs
Traffic (Jun 2026)3,966,604
Traffic Trend
Technology
us.ohpolly.com
LanguageEnglish
DR (Ahrefs)69
Total Keywords137,397
Referring Domains2,638
Domain Age18 yrs
Traffic (Jun 2026)3,770,431
Traffic Trend
Technology
bedinabox.com
LanguageEnglish
DR (Ahrefs)38
Total Keywords18,242
Referring Domains1,083
Domain Age21 yrs
Traffic (Jun 2026)3,425,678
Traffic Trend
Technology
studiosuits.com
LanguageEnglish
DR (Ahrefs)65
Total Keywords61,556
Referring Domains2,436
Domain Age17 yrs
Traffic (Jun 2026)3,417,730
Traffic Trend
Technology