Is Apple Pay or Square more popular?

Apple Pay is used by more websites in our catalog: 2,063 use Apple Pay and 1,877 use Square.

Does Apple Pay or Square have higher-authority sites?

Apple Pay sites have the higher median Ahrefs Domain Rating (Apple Pay: 36, Square: 8).

Is Apple Pay or Square growing faster?

Between 2026-06 and 2026-07, Apple Pay went from 0.29% to 0.23% of all tracked sites, while Square went from 0.22% to 0.21%. Square is gaining ground faster in our index.

How many sites use both Apple Pay and Square?

17 websites in our catalog use both Apple Pay and Square.

Where does this Apple Pay vs Square data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Apple Pay vs Square — Site Stats Database

Apple Pay vs Square

A side-by-side comparison of two payment processors, based on the 42,046 Payments sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Apple Pay	Square
Websites	2,063	1,877
Market share	4.9%	4.5%
Share of top 10K sites	0.73%	0.15%

Rank	#5	#6

Median DR	36	8

Average DR	37	15

Median keywords	1,191	329

Median referring domains	570	68

Median domain age	14 yrs	7 yrs

Average domain age	15 yrs	10 yrs

Average monthly traffic	183,760	76,689

Combined monthly traffic	379,097,327	143,945,676

nerdwallet.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,520,511
Referring Domains128,479
Domain Age17 yrs
Traffic (Jun 2026)40,890,258
Traffic Trend
TechnologyApple Pay
cnet.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords3,252,836
Referring Domains443,193
Domain Age32 yrs
Traffic (Jun 2026)36,478,571
Traffic Trend
TechnologyApple Pay
couponfollow.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords272,595
Referring Domains11,483
Domain Age16 yrs
Traffic (Jun 2026)25,131,429
Traffic Trend
Technology
calculat.io
LanguageEnglish
DR (Ahrefs)48
Total Keywords480,460
Referring Domains19,723
Domain Age8 yrs
Traffic (Jun 2026)15,708,186
Traffic Trend
TechnologyApple Pay
sallybeauty.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords273,060
Referring Domains16,782
Domain Age29 yrs
Traffic (Jun 2026)15,357,905
Traffic Trend
Technology
hallmark.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords357,852
Referring Domains46,114
Domain Age31 yrs
Traffic (Jun 2026)11,320,247
Traffic Trend
Technology
champssports.com
LanguageEnglish
DR (Ahrefs)66
Total Keywords336,417
Referring Domains3,864
Domain Age31 yrs
Traffic (Jun 2026)5,641,915
Traffic Trend
Technology
michaelkors.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords78,042
Referring Domains18,769
Domain Age27 yrs
Traffic (Jun 2026)5,185,707
Traffic Trend
Technology
cartier.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords94,606
Referring Domains25,419
Domain Age31 yrs
Traffic (Jun 2026)4,948,748
Traffic Trend
TechnologyApple Pay
lanebryant.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords137,613
Referring Domains6,418
Domain Age31 yrs
Traffic (Jun 2026)4,581,112
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
nerdwallet.com	English	90	1,520,511	128,479	17 yrs	40,890,258		Apple Pay

ulta.com
LanguageEnglish
DR (Ahrefs)83
Total Keywords859,299
Referring Domains49,897
Domain Age28 yrs
Traffic (Jun 2026)35,195,080
Traffic Trend
TechnologySquare
petsmart.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords528,037
Referring Domains20,803
Domain Age30 yrs
Traffic (Jun 2026)22,276,272
Traffic Trend
Technology
stubhub.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords397,588
Referring Domains29,144
Domain Age26 yrs
Traffic (Jun 2026)15,460,009
Traffic Trend
TechnologySquare
kia.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords122,993
Referring Domains47,526
Domain Age29 yrs
Traffic (Jun 2026)8,744,682
Traffic Trend
TechnologySquare
balsamhill.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords119,450
Referring Domains5,692
Domain Age24 yrs
Traffic (Jun 2026)6,852,576
Traffic Trend
Technology
shoecarnival.com
LanguageEnglish
DR (Ahrefs)62
Total Keywords226,969
Referring Domains4,375
Domain Age28 yrs
Traffic (Jun 2026)6,331,286
Traffic Trend
Technology
squareup.com
LanguageEnglish
DR (Ahrefs)93
Total Keywords171,393
Referring Domains158,160
Domain Age19 yrs
Traffic (Jun 2026)5,223,351
Traffic Trend
Technology
lanebryant.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords137,613
Referring Domains6,418
Domain Age31 yrs
Traffic (Jun 2026)4,581,112
Traffic Trend
Technology
helzberg.com
LanguageEnglish
DR (Ahrefs)63
Total Keywords125,168
Referring Domains4,488
Domain Age30 yrs
Traffic (Jun 2026)4,241,184
Traffic Trend
Technology
cash.app
LanguageEnglish
DR (Ahrefs)91
Total Keywords74,784
Referring Domains48,570
Domain Age8 yrs
Traffic (Jun 2026)3,355,783
Traffic Trend
TechnologySquare