Is Apple Pay or Shop Pay more popular?

Shop Pay is used by more websites in our catalog: 2,063 use Apple Pay and 18,635 use Shop Pay.

Does Apple Pay or Shop Pay have higher-authority sites?

Apple Pay sites have the higher median Ahrefs Domain Rating (Apple Pay: 36, Shop Pay: 18).

Is Apple Pay or Shop Pay growing faster?

Between 2026-06 and 2026-07, Apple Pay went from 0.29% to 0.23% of all tracked sites, while Shop Pay went from 2.7% to 2.1%. Apple Pay is gaining ground faster in our index.

How many sites use both Apple Pay and Shop Pay?

13 websites in our catalog use both Apple Pay and Shop Pay.

Where does this Apple Pay vs Shop Pay data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Apple Pay vs Shop Pay — Site Stats Database

Apple Pay vs Shop Pay

A side-by-side comparison of two payment processors, based on the 42,046 Payments sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Apple Pay	Shop Pay
Websites	2,063	18,635
Market share	4.9%	44%
Share of top 10K sites	0.73%	0.91%
Share of top 100K sites

Rank	#5	#1

Median DR	36	18

Average DR	37	22

Median keywords	1,191	993

Median referring domains	570	208

Median domain age	14 yrs	10 yrs

Average domain age	15 yrs	12 yrs

Average monthly traffic	183,760	41,826

Combined monthly traffic	379,097,327	779,433,368

nerdwallet.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,520,511
Referring Domains128,479
Domain Age17 yrs
Traffic (Jun 2026)40,890,258
Traffic Trend
TechnologyApple Pay
cnet.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords3,252,836
Referring Domains443,193
Domain Age32 yrs
Traffic (Jun 2026)36,478,571
Traffic Trend
TechnologyApple Pay
couponfollow.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords272,595
Referring Domains11,483
Domain Age16 yrs
Traffic (Jun 2026)25,131,429
Traffic Trend
Technology
calculat.io
LanguageEnglish
DR (Ahrefs)48
Total Keywords480,460
Referring Domains19,723
Domain Age8 yrs
Traffic (Jun 2026)15,708,186
Traffic Trend
Technology
sallybeauty.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords273,060
Referring Domains16,782
Domain Age29 yrs
Traffic (Jun 2026)15,357,905
Traffic Trend
Technology
hallmark.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords357,852
Referring Domains46,114
Domain Age31 yrs
Traffic (Jun 2026)11,320,247
Traffic Trend
Technology
champssports.com
LanguageEnglish
DR (Ahrefs)66
Total Keywords336,417
Referring Domains3,864
Domain Age31 yrs
Traffic (Jun 2026)5,641,915
Traffic Trend
Technology
michaelkors.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords78,042
Referring Domains18,769
Domain Age27 yrs
Traffic (Jun 2026)5,185,707
Traffic Trend
Technology
cartier.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords94,606
Referring Domains25,419
Domain Age31 yrs
Traffic (Jun 2026)4,948,748
Traffic Trend
Technology
lanebryant.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords137,613
Referring Domains6,418
Domain Age31 yrs
Traffic (Jun 2026)4,581,112
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
nerdwallet.com	English	90	1,520,511	128,479	17 yrs	40,890,258		Apple Pay

christmasinamerica.com
LanguageEnglish
DR (Ahrefs)30
Total Keywords21,030
Referring Domains297
Domain Age3 yrs
Traffic (Jun 2026)7,840,049
Traffic Trend
TechnologyShop Pay
windsorstore.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords376,799
Referring Domains8,489
Domain Age26 yrs
Traffic (Jun 2026)7,348,808
Traffic Trend
Technology
shop.mattel.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords101,009
Referring Domains15,292
Domain Age31 yrs
Traffic (Jun 2026)5,948,548
Traffic Trend
Technology
adriannapapell.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords126,741
Referring Domains3,645
Domain Age26 yrs
Traffic (Jun 2026)5,470,030
Traffic Trend
Technology
stevemadden.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords132,313
Referring Domains13,848
Domain Age27 yrs
Traffic (Jun 2026)4,770,511
Traffic Trend
Technology
shopify.com
LanguageEnglish
DR (Ahrefs)96
Total Keywords398,714
Referring Domains2,705,574
Domain Age21 yrs
Traffic (Jun 2026)4,070,379
Traffic Trend
Technology
petalandpup.com
LanguageEnglish
DR (Ahrefs)58
Total Keywords105,609
Referring Domains2,592
Domain Age7 yrs
Traffic (Jun 2026)3,966,604
Traffic Trend
Technology
us.ohpolly.com
LanguageEnglish
DR (Ahrefs)69
Total Keywords137,397
Referring Domains2,638
Domain Age18 yrs
Traffic (Jun 2026)3,770,431
Traffic Trend
Technology
bedinabox.com
LanguageEnglish
DR (Ahrefs)38
Total Keywords18,242
Referring Domains1,083
Domain Age21 yrs
Traffic (Jun 2026)3,425,678
Traffic Trend
Technology
studiosuits.com
LanguageEnglish
DR (Ahrefs)65
Total Keywords61,556
Referring Domains2,436
Domain Age17 yrs
Traffic (Jun 2026)3,417,730
Traffic Trend
Technology