Is Apple Pay or PayPal more popular?

PayPal is used by more websites in our catalog: 2,063 use Apple Pay and 6,439 use PayPal.

Does Apple Pay or PayPal have higher-authority sites?

Apple Pay sites have the higher median Ahrefs Domain Rating (Apple Pay: 36, PayPal: 25).

Is Apple Pay or PayPal growing faster?

Between 2026-06 and 2026-07, Apple Pay went from 0.29% to 0.23% of all tracked sites, while PayPal went from 0.83% to 0.73%. Apple Pay is gaining ground faster in our index.

How many sites use both Apple Pay and PayPal?

112 websites in our catalog use both Apple Pay and PayPal.

Where does this Apple Pay vs PayPal data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Apple Pay vs PayPal — Site Stats Database

Apple Pay vs PayPal

A side-by-side comparison of two payment processors, based on the 42,046 Payments sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Apple Pay	PayPal
Websites	2,063	6,439
Market share	4.9%	15%
Share of top 10K sites	0.73%	0.68%
Share of top 100K sites

Rank	#5	#3

Median DR	36	25

Average DR	37	27

Median keywords	1,191	992

Median referring domains	570	329

Median domain age	14 yrs	14 yrs

Average domain age	15 yrs	15 yrs

Average monthly traffic	183,760	66,743

Combined monthly traffic	379,097,327	429,759,976

nerdwallet.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,520,511
Referring Domains128,479
Domain Age17 yrs
Traffic (Jun 2026)40,890,258
Traffic Trend
TechnologyApple Pay
cnet.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords3,252,836
Referring Domains443,193
Domain Age32 yrs
Traffic (Jun 2026)36,478,571
Traffic Trend
TechnologyApple Pay
couponfollow.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords272,595
Referring Domains11,483
Domain Age16 yrs
Traffic (Jun 2026)25,131,429
Traffic Trend
Technology
calculat.io
LanguageEnglish
DR (Ahrefs)48
Total Keywords480,460
Referring Domains19,723
Domain Age8 yrs
Traffic (Jun 2026)15,708,186
Traffic Trend
Technology
sallybeauty.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords273,060
Referring Domains16,782
Domain Age29 yrs
Traffic (Jun 2026)15,357,905
Traffic Trend
Technology
hallmark.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords357,852
Referring Domains46,114
Domain Age31 yrs
Traffic (Jun 2026)11,320,247
Traffic Trend
Technology
champssports.com
LanguageEnglish
DR (Ahrefs)66
Total Keywords336,417
Referring Domains3,864
Domain Age31 yrs
Traffic (Jun 2026)5,641,915
Traffic Trend
Technology
michaelkors.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords78,042
Referring Domains18,769
Domain Age27 yrs
Traffic (Jun 2026)5,185,707
Traffic Trend
Technology
cartier.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords94,606
Referring Domains25,419
Domain Age31 yrs
Traffic (Jun 2026)4,948,748
Traffic Trend
Technology
lanebryant.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords137,613
Referring Domains6,418
Domain Age31 yrs
Traffic (Jun 2026)4,581,112
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
nerdwallet.com	English	90	1,520,511	128,479	17 yrs	40,890,258		Apple Pay

discounttire.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords356,298
Referring Domains6,942
Domain Age29 yrs
Traffic (Jun 2026)24,959,321
Traffic Trend
TechnologyPayPal
tcgplayer.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords534,734
Referring Domains19,103
Domain Age21 yrs
Traffic (Jun 2026)21,710,744
Traffic Trend
Technology
budget.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords169,591
Referring Domains20,118
Domain Age31 yrs
Traffic (Jun 2026)19,712,803
Traffic Trend
Technology
poshmark.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords3,080,047
Referring Domains34,854
Domain Age15 yrs
Traffic (Jun 2026)11,567,827
Traffic Trend
Technology
paypal.com
LanguageEnglish
DR (Ahrefs)95
Total Keywords161,744
Referring Domains925,390
Domain Age26 yrs
Traffic (Jun 2026)10,940,876
Traffic Trend
Technology
dsw.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords421,066
Referring Domains20,341
Domain Age31 yrs
Traffic (Jun 2026)9,407,270
Traffic Trend
TechnologyPayPal
billyparisi.com
LanguageEnglish
DR (Ahrefs)61
Total Keywords195,563
Referring Domains5,846
Domain Age16 yrs
Traffic (Jun 2026)7,643,155
Traffic Trend
Technology
zales.com
LanguageEnglish
DR (Ahrefs)71
Total Keywords185,768
Referring Domains9,009
Domain Age30 yrs
Traffic (Jun 2026)7,415,132
Traffic Trend
TechnologyPayPal
jared.com
LanguageEnglish
DR (Ahrefs)66
Total Keywords158,244
Referring Domains6,172
Domain Age31 yrs
Traffic (Jun 2026)7,119,092
Traffic Trend
TechnologyPayPal
carparts.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords537,511
Referring Domains13,442
Domain Age27 yrs
Traffic (Jun 2026)6,050,587
Traffic Trend
Technology