A side-by-side comparison of two payment processors, based on the 42,046 Payments sites tracked by Site Stats Database.
Last updated
| Metric | Amazon Pay | Square |
|---|---|---|
| Websites | 3,148 | 1,877 |
| Market share | 7.5% | 4.5% |
| Share of top 10K sites | 0.35% | 0.15% |
| Share of top 100K sites |
|---|
| 0.46% |
| 0.08% |
| Rank | #4 | #6 |
|---|
| Median DR | 22 | 8 |
|---|
| Average DR | 25 | 15 |
|---|
| Median keywords | 1,413 | 329 |
|---|
| Median referring domains | 244 | 68 |
|---|
| Median domain age | 17 yrs | 7 yrs |
|---|
| Average domain age | 17 yrs | 10 yrs |
|---|
| Average monthly traffic | 92,203 | 76,689 |
|---|
| Combined monthly traffic | 290,253,521 | 143,945,676 |
|---|
Monthly snapshots of each segment, 2026-06 to 2026-07. Website counts move when our catalog grows; the share of tracked sites is normalized, so it only moves when real prevalence changes.
Websites
Share of tracked sites
Combined monthly traffic
3,148 websites · rank #4
Top industries
Top markets
1,877 websites · rank #6
Top industries
Top markets
Amazon Pay is used by more websites in our catalog: 3,148 use Amazon Pay and 1,877 use Square.
Amazon Pay sites have the higher median Ahrefs Domain Rating (Amazon Pay: 22, Square: 8).
Between 2026-06 and 2026-07, Amazon Pay went from 0.47% to 0.36% of all tracked sites, while Square went from 0.22% to 0.21%. Square is gaining ground faster in our index.
11 websites in our catalog use both Amazon Pay and Square.
Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.
Citation
Site Stats Database. "Amazon Pay vs Square." Site Stats Database, July 1, 2026. https://sitestatsdb.com/technologies/payment-processors/compare/amazon-pay-vs-square
Site Stats Database tracks 3,148 websites using Amazon Pay and 1,877 using Square, each enriched with full monthly traffic history, authority, keywords, referring domains, and the complete detected tech stack. We detect every payment processor by crawling each site's HTML, response headers, and DNS; traffic and SEO metrics come from DataForSEO and Ahrefs. Everything refreshes at least monthly.
See plans & pricing| English |
| 78 |
| 169,591 |
| 20,118 |
| 31 yrs |
| 19,712,803 |
| Amazon Pay |
| atomtickets.com | English | 71 | 258,810 | 5,620 | 13 yrs | 10,939,851 | Amazon Pay |
| zappos.com | English | 84 | 802,598 | 47,320 | 26 yrs | 10,108,841 | Amazon Pay |
| seamless.com | English | 79 | 1,445,164 | 11,012 | 31 yrs | 9,240,181 | Amazon Pay |
| boxofficemojo.com | English | 82 | 154,370 | 43,970 | 26 yrs | 6,887,575 | Amazon Pay |
| geappliances.com | English | 79 | 172,944 | 18,787 | 29 yrs | 5,996,400 | Amazon Pay |
| scottsmiraclegro.com | English | 68 | 149,805 | 6,807 | 26 yrs | 4,816,139 | Amazon Pay |
| flagsexpress.com | English | 28 | 17,675 | 887 | 26 yrs | 4,330,342 | Amazon Pay |
| burpee.com | English | 72 | 127,982 | 9,385 | 30 yrs | 3,592,880 | Amazon Pay |
| English |
| 80 |
| 528,037 |
| 20,803 |
| 30 yrs |
| 22,276,272 |
| Square |
| stubhub.com | English | 80 | 397,588 | 29,144 | 26 yrs | 15,460,009 | Square |
| kia.com | English | 85 | 122,993 | 47,526 | 29 yrs | 8,744,682 | Square |
| balsamhill.com | English | 70 | 119,450 | 5,692 | 24 yrs | 6,852,576 | Square |
| shoecarnival.com | English | 62 | 226,969 | 4,375 | 28 yrs | 6,331,286 | Square |
| squareup.com | English | 93 | 171,393 | 158,160 | 19 yrs | 5,223,351 | Square |
| lanebryant.com | English | 70 | 137,613 | 6,418 | 31 yrs | 4,581,112 | Square |
| helzberg.com | English | 63 | 125,168 | 4,488 | 30 yrs | 4,241,184 | Square |
| cash.app | English | 91 | 74,784 | 48,570 | 8 yrs | 3,355,783 | Square |