Is Amazon Pay or Klarna more popular?

Amazon Pay is used by more websites in our catalog: 3,148 use Amazon Pay and 162 use Klarna.

Does Amazon Pay or Klarna have higher-authority sites?

Klarna sites have the higher median Ahrefs Domain Rating (Amazon Pay: 22, Klarna: 42).

Is Amazon Pay or Klarna growing faster?

Between 2026-06 and 2026-07, Amazon Pay went from 0.47% to 0.36% of all tracked sites, while Klarna went from 0.02% to 0.02%. Klarna is gaining ground faster in our index.

How many sites use both Amazon Pay and Klarna?

18 websites in our catalog use both Amazon Pay and Klarna.

Where does this Amazon Pay vs Klarna data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Amazon Pay vs Klarna — Site Stats Database

Amazon Pay vs Klarna

A side-by-side comparison of two payment processors, based on the 42,046 Payments sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Amazon Pay	Klarna
Websites	3,148	162
Market share	7.5%	0.39%
Share of top 10K sites	0.35%	0.11%
Share of top 100K sites

Rank	#4	#19

Median DR	22	42

Average DR	25	41

Median keywords	1,413	1,581

Median referring domains	244	949

Median domain age	17 yrs	21 yrs

Average domain age	17 yrs	19 yrs

Average monthly traffic	92,203	306,207

Combined monthly traffic	290,253,521	49,605,575

grubhub.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords2,444,520
Referring Domains60,418
Domain Age23 yrs
Traffic (Jun 2026)62,622,825
Traffic Trend
TechnologyAmazon Pay
budget.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords169,591
Referring Domains20,118
Domain Age31 yrs
Traffic (Jun 2026)19,712,803
Traffic Trend
Technology
atomtickets.com
LanguageEnglish
DR (Ahrefs)71
Total Keywords258,810
Referring Domains5,620
Domain Age13 yrs
Traffic (Jun 2026)10,939,851
Traffic Trend
Technology
zappos.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords802,598
Referring Domains47,320
Domain Age26 yrs
Traffic (Jun 2026)10,108,841
Traffic Trend
Technology
seamless.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords1,445,164
Referring Domains11,012
Domain Age31 yrs
Traffic (Jun 2026)9,240,181
Traffic Trend
Technology
boxofficemojo.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords154,370
Referring Domains43,970
Domain Age26 yrs
Traffic (Jun 2026)6,887,575
Traffic Trend
Technology
geappliances.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords172,944
Referring Domains18,787
Domain Age29 yrs
Traffic (Jun 2026)5,996,400
Traffic Trend
Technology
scottsmiraclegro.com
LanguageEnglish
DR (Ahrefs)68
Total Keywords149,805
Referring Domains6,807
Domain Age26 yrs
Traffic (Jun 2026)4,816,139
Traffic Trend
Technology
flagsexpress.com
LanguageEnglish
DR (Ahrefs)28
Total Keywords17,675
Referring Domains887
Domain Age26 yrs
Traffic (Jun 2026)4,330,342
Traffic Trend
Technology
burpee.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords127,982
Referring Domains9,385
Domain Age30 yrs
Traffic (Jun 2026)3,592,880
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
grubhub.com	English	90	2,444,520	60,418	23 yrs	62,622,825		Amazon Pay

sallybeauty.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords273,060
Referring Domains16,782
Domain Age29 yrs
Traffic (Jun 2026)15,357,905
Traffic Trend
TechnologyKlarna
michaelkors.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords78,042
Referring Domains18,769
Domain Age27 yrs
Traffic (Jun 2026)5,185,707
Traffic Trend
Technology
columbia.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords134,403
Referring Domains12,357
Domain Age33 yrs
Traffic (Jun 2026)4,463,773
Traffic Trend
Technology
roomstogo.com
LanguageEnglish
DR (Ahrefs)67
Total Keywords234,292
Referring Domains12,234
Domain Age29 yrs
Traffic (Jun 2026)3,751,434
Traffic Trend
Technology
harryanddavid.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords120,934
Referring Domains11,455
Domain Age30 yrs
Traffic (Jun 2026)2,614,776
Traffic Trend
Technology
bobswatches.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords84,795
Referring Domains8,508
Domain Age25 yrs
Traffic (Jun 2026)2,306,320
Traffic Trend
Technology
aeropostale.com
LanguageEnglish
DR (Ahrefs)69
Total Keywords100,459
Referring Domains9,252
Domain Age29 yrs
Traffic (Jun 2026)1,927,457
Traffic Trend
Technology
berries.com
LanguageEnglish
DR (Ahrefs)65
Total Keywords48,486
Referring Domains6,586
Domain Age28 yrs
Traffic (Jun 2026)1,862,419
Traffic Trend
Technology
1800baskets.com
LanguageEnglish
DR (Ahrefs)59
Total Keywords24,564
Referring Domains2,921
Domain Age29 yrs
Traffic (Jun 2026)1,835,512
Traffic Trend
Technology
belkin.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords47,534
Referring Domains23,519
Domain Age30 yrs
Traffic (Jun 2026)1,101,381
Traffic Trend
Technology