Is Afterpay or Shop Pay more popular?

Shop Pay is used by more websites in our catalog: 316 use Afterpay and 18,635 use Shop Pay.

Does Afterpay or Shop Pay have higher-authority sites?

Afterpay sites have the higher median Ahrefs Domain Rating (Afterpay: 28, Shop Pay: 18).

Is Afterpay or Shop Pay growing faster?

Between 2026-06 and 2026-07, Afterpay went from 0.05% to 0.04% of all tracked sites, while Shop Pay went from 2.7% to 2.1%. Afterpay is gaining ground faster in our index.

How many sites use both Afterpay and Shop Pay?

257 websites in our catalog use both Afterpay and Shop Pay.

Where does this Afterpay vs Shop Pay data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Afterpay vs Shop Pay — Site Stats Database

Afterpay vs Shop Pay

A side-by-side comparison of two payment processors, based on the 42,046 Payments sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Afterpay	Shop Pay
Websites	316	18,635
Market share	0.75%	44%
Share of top 10K sites	0.11%	0.91%
Share of top 100K sites

Rank	#13	#1

Median DR	28	18

Average DR	30	22

Median keywords	1,007	993

Median referring domains	340	208

Median domain age	12 yrs	10 yrs

Average domain age	14 yrs	12 yrs

Average monthly traffic	157,437	41,826

Combined monthly traffic	49,750,096	779,433,368

balsamhill.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords119,450
Referring Domains5,692
Domain Age24 yrs
Traffic (Jun 2026)6,852,576
Traffic Trend
TechnologyAfterpay
shoecarnival.com
LanguageEnglish
DR (Ahrefs)62
Total Keywords226,969
Referring Domains4,375
Domain Age28 yrs
Traffic (Jun 2026)6,331,286
Traffic Trend
Technology
carters.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords121,423
Referring Domains14,925
Domain Age30 yrs
Traffic (Jun 2026)3,936,274
Traffic Trend
Technology
us.ohpolly.com
LanguageEnglish
DR (Ahrefs)69
Total Keywords137,397
Referring Domains2,638
Domain Age18 yrs
Traffic (Jun 2026)3,770,431
Traffic Trend
Technology
roomstogo.com
LanguageEnglish
DR (Ahrefs)67
Total Keywords234,292
Referring Domains12,234
Domain Age29 yrs
Traffic (Jun 2026)3,751,434
Traffic Trend
Technology
puma.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords100,976
Referring Domains46,808
Domain Age28 yrs
Traffic (Jun 2026)3,245,253
Traffic Trend
TechnologyAfterpay
surlatable.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords162,546
Referring Domains23,784
Domain Age29 yrs
Traffic (Jun 2026)2,049,646
Traffic Trend
Technology
shoestation.com
LanguageEnglish
DR (Ahrefs)39
Total Keywords97,234
Referring Domains1,158
Domain Age24 yrs
Traffic (Jun 2026)1,995,794
Traffic Trend
Technology
buckle.com
LanguageEnglish
DR (Ahrefs)66
Total Keywords193,498
Referring Domains5,204
Domain Age30 yrs
Traffic (Jun 2026)1,975,235
Traffic Trend
Technology
macduggal.com
LanguageEnglish
DR (Ahrefs)59
Total Keywords52,934
Referring Domains2,118
Domain Age19 yrs
Traffic (Jun 2026)1,953,164
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
balsamhill.com	English	70	119,450	5,692	24 yrs	6,852,576		Afterpay

christmasinamerica.com
LanguageEnglish
DR (Ahrefs)30
Total Keywords21,030
Referring Domains297
Domain Age3 yrs
Traffic (Jun 2026)7,840,049
Traffic Trend
TechnologyShop Pay
windsorstore.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords376,799
Referring Domains8,489
Domain Age26 yrs
Traffic (Jun 2026)7,348,808
Traffic Trend
Technology
shop.mattel.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords101,009
Referring Domains15,292
Domain Age31 yrs
Traffic (Jun 2026)5,948,548
Traffic Trend
Technology
adriannapapell.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords126,741
Referring Domains3,645
Domain Age26 yrs
Traffic (Jun 2026)5,470,030
Traffic Trend
Technology
stevemadden.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords132,313
Referring Domains13,848
Domain Age27 yrs
Traffic (Jun 2026)4,770,511
Traffic Trend
Technology
shopify.com
LanguageEnglish
DR (Ahrefs)96
Total Keywords398,714
Referring Domains2,705,574
Domain Age21 yrs
Traffic (Jun 2026)4,070,379
Traffic Trend
Technology
petalandpup.com
LanguageEnglish
DR (Ahrefs)58
Total Keywords105,609
Referring Domains2,592
Domain Age7 yrs
Traffic (Jun 2026)3,966,604
Traffic Trend
Technology
us.ohpolly.com
LanguageEnglish
DR (Ahrefs)69
Total Keywords137,397
Referring Domains2,638
Domain Age18 yrs
Traffic (Jun 2026)3,770,431
Traffic Trend
Technology
bedinabox.com
LanguageEnglish
DR (Ahrefs)38
Total Keywords18,242
Referring Domains1,083
Domain Age21 yrs
Traffic (Jun 2026)3,425,678
Traffic Trend
Technology
studiosuits.com
LanguageEnglish
DR (Ahrefs)65
Total Keywords61,556
Referring Domains2,436
Domain Age17 yrs
Traffic (Jun 2026)3,417,730
Traffic Trend
Technology