Is Affirm or Shop Pay more popular?

Shop Pay is used by more websites in our catalog: 849 use Affirm and 18,635 use Shop Pay.

Does Affirm or Shop Pay have higher-authority sites?

Affirm sites have the higher median Ahrefs Domain Rating (Affirm: 31, Shop Pay: 18).

Is Affirm or Shop Pay growing faster?

Between 2026-06 and 2026-07, Affirm went from 0.12% to 0.10% of all tracked sites, while Shop Pay went from 2.7% to 2.1%. Affirm is gaining ground faster in our index.

How many sites use both Affirm and Shop Pay?

137 websites in our catalog use both Affirm and Shop Pay.

Where does this Affirm vs Shop Pay data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Affirm vs Shop Pay — Site Stats Database

Affirm vs Shop Pay

A side-by-side comparison of two payment processors, based on the 42,046 Payments sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Affirm	Shop Pay
Websites	849	18,635
Market share	2.0%	44%
Share of top 10K sites	0.41%	0.91%
Share of top 100K sites

Rank	#7	#1

Median DR	31	18

Average DR	34	22

Median keywords	4,430	993

Median referring domains	645	208

Median domain age	18 yrs	10 yrs

Average domain age	18 yrs	12 yrs

Average monthly traffic	321,214	41,826

Combined monthly traffic	272,710,831	779,433,368

kayak.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords2,410,381
Referring Domains65,916
Domain Age31 yrs
Traffic (Jun 2026)61,496,142
Traffic Trend
TechnologyAffirm
discounttire.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords356,298
Referring Domains6,942
Domain Age29 yrs
Traffic (Jun 2026)24,959,321
Traffic Trend
Technology
stubhub.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords397,588
Referring Domains29,144
Domain Age26 yrs
Traffic (Jun 2026)15,460,009
Traffic Trend
Technology
princetonreview.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords241,633
Referring Domains25,661
Domain Age30 yrs
Traffic (Jun 2026)11,352,526
Traffic Trend
Technology
campingworld.com
LanguageEnglish
DR (Ahrefs)75
Total Keywords234,164
Referring Domains18,636
Domain Age30 yrs
Traffic (Jun 2026)10,212,894
Traffic Trend
Technology
geappliances.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords172,944
Referring Domains18,787
Domain Age29 yrs
Traffic (Jun 2026)5,996,400
Traffic Trend
Technology
sharkninja.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords127,897
Referring Domains8,804
Domain Age20 yrs
Traffic (Jun 2026)5,329,019
Traffic Trend
Technology
worldmarket.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords352,853
Referring Domains32,344
Domain Age27 yrs
Traffic (Jun 2026)5,110,088
Traffic Trend
Technology
helzberg.com
LanguageEnglish
DR (Ahrefs)63
Total Keywords125,168
Referring Domains4,488
Domain Age30 yrs
Traffic (Jun 2026)4,241,184
Traffic Trend
Technology
bassettfurniture.com
LanguageEnglish
DR (Ahrefs)68
Total Keywords87,074
Referring Domains7,360
Domain Age30 yrs
Traffic (Jun 2026)3,977,046
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
kayak.com	English	87	2,410,381	65,916	31 yrs	61,496,142		Affirm

christmasinamerica.com
LanguageEnglish
DR (Ahrefs)30
Total Keywords21,030
Referring Domains297
Domain Age3 yrs
Traffic (Jun 2026)7,840,049
Traffic Trend
TechnologyShop Pay
windsorstore.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords376,799
Referring Domains8,489
Domain Age26 yrs
Traffic (Jun 2026)7,348,808
Traffic Trend
Technology
shop.mattel.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords101,009
Referring Domains15,292
Domain Age31 yrs
Traffic (Jun 2026)5,948,548
Traffic Trend
Technology
adriannapapell.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords126,741
Referring Domains3,645
Domain Age26 yrs
Traffic (Jun 2026)5,470,030
Traffic Trend
Technology
stevemadden.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords132,313
Referring Domains13,848
Domain Age27 yrs
Traffic (Jun 2026)4,770,511
Traffic Trend
Technology
shopify.com
LanguageEnglish
DR (Ahrefs)96
Total Keywords398,714
Referring Domains2,705,574
Domain Age21 yrs
Traffic (Jun 2026)4,070,379
Traffic Trend
Technology
petalandpup.com
LanguageEnglish
DR (Ahrefs)58
Total Keywords105,609
Referring Domains2,592
Domain Age7 yrs
Traffic (Jun 2026)3,966,604
Traffic Trend
Technology
us.ohpolly.com
LanguageEnglish
DR (Ahrefs)69
Total Keywords137,397
Referring Domains2,638
Domain Age18 yrs
Traffic (Jun 2026)3,770,431
Traffic Trend
Technology
bedinabox.com
LanguageEnglish
DR (Ahrefs)38
Total Keywords18,242
Referring Domains1,083
Domain Age21 yrs
Traffic (Jun 2026)3,425,678
Traffic Trend
Technology
studiosuits.com
LanguageEnglish
DR (Ahrefs)65
Total Keywords61,556
Referring Domains2,436
Domain Age17 yrs
Traffic (Jun 2026)3,417,730
Traffic Trend
Technology