Is Affirm or PayPal more popular?

PayPal is used by more websites in our catalog: 849 use Affirm and 6,439 use PayPal.

Does Affirm or PayPal have higher-authority sites?

Affirm sites have the higher median Ahrefs Domain Rating (Affirm: 31, PayPal: 25).

Is Affirm or PayPal growing faster?

Between 2026-06 and 2026-07, Affirm went from 0.12% to 0.10% of all tracked sites, while PayPal went from 0.83% to 0.73%. Affirm is gaining ground faster in our index.

How many sites use both Affirm and PayPal?

27 websites in our catalog use both Affirm and PayPal.

Where does this Affirm vs PayPal data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Affirm vs PayPal — Site Stats Database

Affirm vs PayPal

A side-by-side comparison of two payment processors, based on the 42,046 Payments sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Affirm	PayPal
Websites	849	6,439
Market share	2.0%	15%
Share of top 10K sites	0.41%	0.68%
Share of top 100K sites

Rank	#7	#3

Median DR	31	25

Average DR	34	27

Median keywords	4,430	992

Median referring domains	645	329

Median domain age	18 yrs	14 yrs

Average domain age	18 yrs	15 yrs

Average monthly traffic	321,214	66,743

Combined monthly traffic	272,710,831	429,759,976

kayak.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords2,410,381
Referring Domains65,916
Domain Age31 yrs
Traffic (Jun 2026)61,496,142
Traffic Trend
TechnologyAffirm
discounttire.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords356,298
Referring Domains6,942
Domain Age29 yrs
Traffic (Jun 2026)24,959,321
Traffic Trend
Technology
stubhub.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords397,588
Referring Domains29,144
Domain Age26 yrs
Traffic (Jun 2026)15,460,009
Traffic Trend
Technology
princetonreview.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords241,633
Referring Domains25,661
Domain Age30 yrs
Traffic (Jun 2026)11,352,526
Traffic Trend
Technology
campingworld.com
LanguageEnglish
DR (Ahrefs)75
Total Keywords234,164
Referring Domains18,636
Domain Age30 yrs
Traffic (Jun 2026)10,212,894
Traffic Trend
Technology
geappliances.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords172,944
Referring Domains18,787
Domain Age29 yrs
Traffic (Jun 2026)5,996,400
Traffic Trend
Technology
sharkninja.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords127,897
Referring Domains8,804
Domain Age20 yrs
Traffic (Jun 2026)5,329,019
Traffic Trend
Technology
worldmarket.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords352,853
Referring Domains32,344
Domain Age27 yrs
Traffic (Jun 2026)5,110,088
Traffic Trend
Technology
helzberg.com
LanguageEnglish
DR (Ahrefs)63
Total Keywords125,168
Referring Domains4,488
Domain Age30 yrs
Traffic (Jun 2026)4,241,184
Traffic Trend
Technology
bassettfurniture.com
LanguageEnglish
DR (Ahrefs)68
Total Keywords87,074
Referring Domains7,360
Domain Age30 yrs
Traffic (Jun 2026)3,977,046
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
kayak.com	English	87	2,410,381	65,916	31 yrs	61,496,142		Affirm

discounttire.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords356,298
Referring Domains6,942
Domain Age29 yrs
Traffic (Jun 2026)24,959,321
Traffic Trend
TechnologyPayPal
tcgplayer.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords534,734
Referring Domains19,103
Domain Age21 yrs
Traffic (Jun 2026)21,710,744
Traffic Trend
Technology
budget.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords169,591
Referring Domains20,118
Domain Age31 yrs
Traffic (Jun 2026)19,712,803
Traffic Trend
Technology
poshmark.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords3,080,047
Referring Domains34,854
Domain Age15 yrs
Traffic (Jun 2026)11,567,827
Traffic Trend
Technology
paypal.com
LanguageEnglish
DR (Ahrefs)95
Total Keywords161,744
Referring Domains925,390
Domain Age26 yrs
Traffic (Jun 2026)10,940,876
Traffic Trend
Technology
dsw.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords421,066
Referring Domains20,341
Domain Age31 yrs
Traffic (Jun 2026)9,407,270
Traffic Trend
TechnologyPayPal
billyparisi.com
LanguageEnglish
DR (Ahrefs)61
Total Keywords195,563
Referring Domains5,846
Domain Age16 yrs
Traffic (Jun 2026)7,643,155
Traffic Trend
Technology
zales.com
LanguageEnglish
DR (Ahrefs)71
Total Keywords185,768
Referring Domains9,009
Domain Age30 yrs
Traffic (Jun 2026)7,415,132
Traffic Trend
TechnologyPayPal
jared.com
LanguageEnglish
DR (Ahrefs)66
Total Keywords158,244
Referring Domains6,172
Domain Age31 yrs
Traffic (Jun 2026)7,119,092
Traffic Trend
TechnologyPayPal
carparts.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords537,511
Referring Domains13,442
Domain Age27 yrs
Traffic (Jun 2026)6,050,587
Traffic Trend
Technology