Is Affirm or Amazon Pay more popular?

Amazon Pay is used by more websites in our catalog: 849 use Affirm and 3,148 use Amazon Pay.

Does Affirm or Amazon Pay have higher-authority sites?

Affirm sites have the higher median Ahrefs Domain Rating (Affirm: 31, Amazon Pay: 22).

Is Affirm or Amazon Pay growing faster?

Between 2026-06 and 2026-07, Affirm went from 0.12% to 0.10% of all tracked sites, while Amazon Pay went from 0.47% to 0.36%. Affirm is gaining ground faster in our index.

How many sites use both Affirm and Amazon Pay?

50 websites in our catalog use both Affirm and Amazon Pay.

Where does this Affirm vs Amazon Pay data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Affirm vs Amazon Pay — Site Stats Database

Affirm vs Amazon Pay

A side-by-side comparison of two payment processors, based on the 42,046 Payments sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Affirm	Amazon Pay
Websites	849	3,148
Market share	2.0%	7.5%
Share of top 10K sites	0.41%	0.35%

Rank	#7	#4

Median DR	31	22

Average DR	34	25

Median keywords	4,430	1,413

Median referring domains	645	244

Median domain age	18 yrs	17 yrs

Average domain age	18 yrs	17 yrs

Average monthly traffic	321,214	92,203

Combined monthly traffic	272,710,831	290,253,521

kayak.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords2,410,381
Referring Domains65,916
Domain Age31 yrs
Traffic (Jun 2026)61,496,142
Traffic Trend
TechnologyAffirm
discounttire.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords356,298
Referring Domains6,942
Domain Age29 yrs
Traffic (Jun 2026)24,959,321
Traffic Trend
Technology
stubhub.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords397,588
Referring Domains29,144
Domain Age26 yrs
Traffic (Jun 2026)15,460,009
Traffic Trend
TechnologyAffirm
princetonreview.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords241,633
Referring Domains25,661
Domain Age30 yrs
Traffic (Jun 2026)11,352,526
Traffic Trend
Technology
campingworld.com
LanguageEnglish
DR (Ahrefs)75
Total Keywords234,164
Referring Domains18,636
Domain Age30 yrs
Traffic (Jun 2026)10,212,894
Traffic Trend
Technology
geappliances.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords172,944
Referring Domains18,787
Domain Age29 yrs
Traffic (Jun 2026)5,996,400
Traffic Trend
Technology
sharkninja.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords127,897
Referring Domains8,804
Domain Age20 yrs
Traffic (Jun 2026)5,329,019
Traffic Trend
Technology
worldmarket.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords352,853
Referring Domains32,344
Domain Age27 yrs
Traffic (Jun 2026)5,110,088
Traffic Trend
Technology
helzberg.com
LanguageEnglish
DR (Ahrefs)63
Total Keywords125,168
Referring Domains4,488
Domain Age30 yrs
Traffic (Jun 2026)4,241,184
Traffic Trend
Technology
bassettfurniture.com
LanguageEnglish
DR (Ahrefs)68
Total Keywords87,074
Referring Domains7,360
Domain Age30 yrs
Traffic (Jun 2026)3,977,046
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
kayak.com	English	87	2,410,381	65,916	31 yrs	61,496,142		Affirm

grubhub.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords2,444,520
Referring Domains60,418
Domain Age23 yrs
Traffic (Jun 2026)62,622,825
Traffic Trend
TechnologyAmazon Pay
budget.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords169,591
Referring Domains20,118
Domain Age31 yrs
Traffic (Jun 2026)19,712,803
Traffic Trend
TechnologyAmazon Pay
atomtickets.com
LanguageEnglish
DR (Ahrefs)71
Total Keywords258,810
Referring Domains5,620
Domain Age13 yrs
Traffic (Jun 2026)10,939,851
Traffic Trend
Technology
zappos.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords802,598
Referring Domains47,320
Domain Age26 yrs
Traffic (Jun 2026)10,108,841
Traffic Trend
TechnologyAmazon Pay
seamless.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords1,445,164
Referring Domains11,012
Domain Age31 yrs
Traffic (Jun 2026)9,240,181
Traffic Trend
Technology
boxofficemojo.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords154,370
Referring Domains43,970
Domain Age26 yrs
Traffic (Jun 2026)6,887,575
Traffic Trend
Technology
geappliances.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords172,944
Referring Domains18,787
Domain Age29 yrs
Traffic (Jun 2026)5,996,400
Traffic Trend
Technology
scottsmiraclegro.com
LanguageEnglish
DR (Ahrefs)68
Total Keywords149,805
Referring Domains6,807
Domain Age26 yrs
Traffic (Jun 2026)4,816,139
Traffic Trend
Technology
flagsexpress.com
LanguageEnglish
DR (Ahrefs)28
Total Keywords17,675
Referring Domains887
Domain Age26 yrs
Traffic (Jun 2026)4,330,342
Traffic Trend
Technology
burpee.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords127,982
Referring Domains9,385
Domain Age30 yrs
Traffic (Jun 2026)3,592,880
Traffic Trend
TechnologyAmazon Pay