Boomerang vs Microsoft Application Insights

Microsoft Application Insights is used by more websites in our catalog: 3,066 use Boomerang and 4,241 use Microsoft Application Insights.

Boomerang sites have the higher median Ahrefs Domain Rating (Boomerang: 59, Microsoft Application Insights: 49).

Between 2026-06 and 2026-07, Boomerang went from 0.46% to 0.35% of all tracked sites, while Microsoft Application Insights went from 0.55% to 0.48%. Microsoft Application Insights is gaining ground faster in our index.

24 websites in our catalog use both Boomerang and Microsoft Application Insights.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.