Is Adjust or Branch more popular?

Branch is used by more websites in our catalog: 504 use Adjust and 944 use Branch.

Does Adjust or Branch have higher-authority sites?

Adjust sites have the higher median Ahrefs Domain Rating (Adjust: 60, Branch: 48).

Is Adjust or Branch growing faster?

Between 2026-06 and 2026-07, Adjust went from 0.08% to 0.06% of all tracked sites, while Branch went from 0.14% to 0.11%. Adjust is gaining ground faster in our index.

How many sites use both Adjust and Branch?

7 websites in our catalog use both Adjust and Branch.

Where does this Adjust vs Branch data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Adjust vs Branch — Site Stats Database

Adjust vs Branch

A side-by-side comparison of two mobile attribution platforms, based on the 3,094 Mobile Attribution sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Adjust	Branch
Websites	504	944
Market share	16%	31%
Share of top 10K sites	0.25%	0.86%

Rank	#3	#2

Median DR	60	48

Average DR	57	47

Median keywords	1,769	1,685

Median referring domains	2,008	984

Median domain age	17 yrs	14 yrs

Average domain age	17 yrs	15 yrs

Average monthly traffic	499,139	1,303,587

Combined monthly traffic	251,565,966	1,230,585,910

kayak.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords2,410,381
Referring Domains65,916
Domain Age31 yrs
Traffic (Jun 2026)61,496,142
Traffic Trend
TechnologyAdjust
theguardian.com
LanguageEnglish
DR (Ahrefs)93
Total Keywords3,768,169
Referring Domains1,053,053
Domain Age32 yrs
Traffic (Jun 2026)49,488,342
Traffic Trend
Technology
oanda.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords98,144
Referring Domains28,934
Domain Age29 yrs
Traffic (Jun 2026)23,705,563
Traffic Trend
TechnologyAdjust
babycenter.com
LanguageEnglish
DR (Ahrefs)83
Total Keywords976,868
Referring Domains85,932
Domain Age27 yrs
Traffic (Jun 2026)12,987,820
Traffic Trend
Technology
bing.com
LanguageEnglish
DR (Ahrefs)93
Total Keywords142,155
Referring Domains600,638
Domain Age30 yrs
Traffic (Jun 2026)11,042,257
Traffic Trend
TechnologyAdjust
hoteltonight.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords134,486
Referring Domains9,798
Domain Age22 yrs
Traffic (Jun 2026)10,262,544
Traffic Trend
Technology
greyhound.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords239,663
Referring Domains15,098
Domain Age32 yrs
Traffic (Jun 2026)8,393,052
Traffic Trend
Technology
public.com
LanguageEnglish
DR (Ahrefs)75
Total Keywords248,426
Referring Domains8,469
Domain Age28 yrs
Traffic (Jun 2026)7,524,275
Traffic Trend
Technology
providence.org
LanguageEnglish
DR (Ahrefs)81
Total Keywords505,734
Referring Domains19,533
Domain Age32 yrs
Traffic (Jun 2026)6,415,796
Traffic Trend
Technology
magic.wizards.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords81,140
Referring Domains15,341
Domain Age33 yrs
Traffic (Jun 2026)5,518,173
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
kayak.com	English	87	2,410,381	65,916	31 yrs	61,496,142		Adjust

walmart.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords22,196,316
Referring Domains287,795
Domain Age31 yrs
Traffic (Jun 2026)430,824,067
Traffic Trend
TechnologyBranch
nba.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords758,560
Referring Domains186,338
Domain Age31 yrs
Traffic (Jun 2026)239,244,892
Traffic Trend
TechnologyBranch
word.tips
LanguageEnglish
DR (Ahrefs)64
Total Keywords355,389
Referring Domains7,343
Domain Age9 yrs
Traffic (Jun 2026)49,080,142
Traffic Trend
TechnologyBranch
instacart.com
LanguageEnglish
DR (Ahrefs)86
Total Keywords2,897,718
Referring Domains32,898
Domain Age29 yrs
Traffic (Jun 2026)30,323,230
Traffic Trend
Technology
nbc.com
LanguageEnglish
DR (Ahrefs)86
Total Keywords474,769
Referring Domains134,989
Domain Age29 yrs
Traffic (Jun 2026)26,422,376
Traffic Trend
TechnologyBranch
pgatour.com
LanguageEnglish
DR (Ahrefs)83
Total Keywords135,460
Referring Domains42,987
Domain Age31 yrs
Traffic (Jun 2026)22,935,130
Traffic Trend
Technology
petsmart.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords528,037
Referring Domains20,803
Domain Age30 yrs
Traffic (Jun 2026)22,276,272
Traffic Trend
Technology
nbcsports.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords1,111,697
Referring Domains151,583
Domain Age30 yrs
Traffic (Jun 2026)19,695,623
Traffic Trend
Technology
eonline.com
LanguageIrish
DR (Ahrefs)85
Total Keywords1,116,296
Referring Domains197,175
Domain Age30 yrs
Traffic (Jun 2026)16,503,605
Traffic Trend
Technology
abercrombie.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords281,529
Referring Domains18,610
Domain Age31 yrs
Traffic (Jun 2026)15,695,142
Traffic Trend
Technology