A side-by-side comparison of two marketing automation tools, based on the 31,889 Marketing Automation sites tracked by Site Stats Database.
Last updated
| Metric | BDOW (Sumo) | Dotdigital |
|---|---|---|
| Websites | 1,157 | 2,372 |
| Market share | 3.6% | 7.4% |
| Share of top 10K sites | 0.08% | 0.33% |
| Share of top 100K sites |
|---|
| 0.16% |
| 0.33% |
| Rank | #5 | #2 |
|---|
| Median DR | 35 | 33 |
|---|
| Average DR | 37 | 35 |
|---|
| Median keywords | 1,264 | 1,048 |
|---|
| Median referring domains | 639 | 501 |
|---|
| Median domain age | 12 yrs | 14 yrs |
|---|
| Average domain age | 14 yrs | 15 yrs |
|---|
| Average monthly traffic | 52,062 | 127,653 |
|---|
| Combined monthly traffic | 60,235,343 | 302,793,305 |
|---|
Monthly snapshots of each segment, 2026-06 to 2026-07. Website counts move when our catalog grows; the share of tracked sites is normalized, so it only moves when real prevalence changes.
Websites
Share of tracked sites
Combined monthly traffic
1,157 websites · rank #5
Top industries
Top markets
2,372 websites · rank #2
Top industries
Top markets
Dotdigital is used by more websites in our catalog: 1,157 use BDOW (Sumo) and 2,372 use Dotdigital.
BDOW (Sumo) sites have the higher median Ahrefs Domain Rating (BDOW (Sumo): 35, Dotdigital: 33).
Between 2026-06 and 2026-07, BDOW (Sumo) went from 0.17% to 0.13% of all tracked sites, while Dotdigital went from 0.32% to 0.27%. BDOW (Sumo) is gaining ground faster in our index.
8 websites in our catalog use both BDOW (Sumo) and Dotdigital.
Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.
Citation
Site Stats Database. "BDOW (Sumo) vs Dotdigital." Site Stats Database, July 1, 2026. https://sitestatsdb.com/technologies/marketing-automation/compare/bdow-sumo-vs-dotdigital
Site Stats Database tracks 1,157 websites using BDOW (Sumo) and 2,372 using Dotdigital, each enriched with full monthly traffic history, authority, keywords, referring domains, and the complete detected tech stack. We detect every marketing automation tool by crawling each site's HTML, response headers, and DNS; traffic and SEO metrics come from DataForSEO and Ahrefs. Everything refreshes at least monthly.
See plans & pricing| English |
| 65 |
| 133,016 |
| 16,815 |
| 16 yrs |
| 1,859,063 |
| BDOW (Sumo) |
| sungoldpower.com | English | 44 | 7,083 | 694 | 13 yrs | 1,842,880 | BDOW (Sumo) |
| robbinsbrothers.com | English | 53 | 31,235 | 1,586 | 26 yrs | 1,614,770 | BDOW (Sumo) |
| kqed.org | English | 86 | 215,628 | 73,114 | 32 yrs | 1,201,232 | BDOW (Sumo) |
| theconceptwardrobe.com | English | 59 | 20,819 | 2,122 | 7 yrs | 1,176,622 | BDOW (Sumo) |
| modani.com | English | 41 | 20,499 | 1,409 | 21 yrs | 1,109,635 | BDOW (Sumo) |
| thejacketmaker.com | English | 59 | 35,533 | 2,349 | 12 yrs | 1,056,844 | BDOW (Sumo) |
| trilliummontessori.org | English | 50 | 31,982 | 1,068 | 17 yrs | 954,567 | BDOW (Sumo) |
| oneworldobservatory.com | English | 70 | 5,467 | 4,289 | 14 yrs | 935,901 | BDOW (Sumo) |
| English |
| 83 |
| 135,460 |
| 42,987 |
| 31 yrs |
| 22,935,130 |
| Dotdigital |
| nordstromrack.com | 75 | 905,129 | 11,832 | 27 yrs | 19,375,564 | Dotdigital |
| stlouisfed.org | English | 89 | 300,476 | 75,229 | 25 yrs | 14,234,616 | Dotdigital |
| zappos.com | English | 84 | 802,598 | 47,320 | 26 yrs | 10,108,841 | Dotdigital |
| helpguide.org | English | 87 | 195,310 | 74,165 | 26 yrs | 8,351,300 | Dotdigital |
| flightstats.com | English | 76 | 352,162 | 11,060 | 22 yrs | 6,829,747 | Dotdigital |
| rush.co.uk | English | 49 | 62,650 | 2,070 | 31 yrs | 4,936,887 | Dotdigital |
| supremecourt.gov | English | 89 | 92,834 | 81,331 | 18 yrs | 4,365,419 | Dotdigital |
| keurig.com | English | 75 | 46,470 | 9,120 | 29 yrs | 4,025,538 | Dotdigital |