A side-by-side comparison of two loyalty & referral programs, based on the 5,182 Loyalty & Referral sites tracked by Site Stats Database.
Last updated
| Metric | Smile.io | Yotpo Loyalty |
|---|---|---|
| Websites | 1,030 | 519 |
| Market share | 20% | 10% |
| Share of top 10K sites | 0.04% | 0.12% |
| Share of top 100K sites |
|---|
| 0.14% |
| 0.17% |
| Rank | #3 | #4 |
|---|
| Median DR | 18 | 37 |
|---|
| Average DR | 21 | 37 |
|---|
| Median keywords | 1,288 | 2,215 |
|---|
| Median referring domains | 209 | 568 |
|---|
| Median domain age | 11 yrs | 12 yrs |
|---|
| Average domain age | 13 yrs | 14 yrs |
|---|
| Average monthly traffic | 36,875 | 117,711 |
|---|
| Combined monthly traffic | 37,981,668 | 61,092,017 |
|---|
Monthly snapshots of each segment, 2026-06 to 2026-07. Website counts move when our catalog grows; the share of tracked sites is normalized, so it only moves when real prevalence changes.
Websites
Share of tracked sites
Combined monthly traffic
1,030 websites · rank #3
Top industries
Top markets
519 websites · rank #4
Top industries
Top markets
Smile.io is used by more websites in our catalog: 1,030 use Smile.io and 519 use Yotpo Loyalty.
Yotpo Loyalty sites have the higher median Ahrefs Domain Rating (Smile.io: 18, Yotpo Loyalty: 37).
Between 2026-06 and 2026-07, Smile.io went from 0.15% to 0.12% of all tracked sites, while Yotpo Loyalty went from 0.08% to 0.06%. Yotpo Loyalty is gaining ground faster in our index.
8 websites in our catalog use both Smile.io and Yotpo Loyalty.
Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.
Citation
Site Stats Database. "Smile.io vs Yotpo Loyalty." Site Stats Database, July 1, 2026. https://sitestatsdb.com/technologies/loyalty-referral/compare/smile-io-vs-yotpo-loyalty
Site Stats Database tracks 1,030 websites using Smile.io and 519 using Yotpo Loyalty, each enriched with full monthly traffic history, authority, keywords, referring domains, and the complete detected tech stack. We detect every loyalty or referral program by crawling each site's HTML, response headers, and DNS; traffic and SEO metrics come from DataForSEO and Ahrefs. Everything refreshes at least monthly.
See plans & pricing| English |
| 51 |
| 30,043 |
| 1,509 |
| 27 yrs |
| 1,146,016 |
| Smile.io |
| senville.com | English | 43 | 10,867 | 645 | 16 yrs | 1,073,346 | Smile.io |
| realtree.com | English | 70 | 74,278 | 8,230 | 29 yrs | 1,062,953 | Smile.io |
| shieldsofstrength.com | English | 32 | 7,603 | 365 | 25 yrs | 920,117 | Smile.io |
| rcsuperstore.com | English | 37 | 29,293 | 3,485 | 24 yrs | 918,567 | Smile.io |
| barbersupply.com | English | 70 | 9,980 | 558 | 25 yrs | 615,252 | Smile.io |
| repotme.com | English | 50 | 11,092 | 1,508 | 20 yrs | 595,038 | Smile.io |
| shop.bullymax.com | English | 49 | 14,911 | 907 | 16 yrs | 557,368 | Smile.io |
| pillowdecor.com | English | 43 | 11,912 | 1,098 | 20 yrs | 545,080 | Smile.io |
| English |
| 73 |
| 39,562 |
| 5,205 |
| 14 yrs |
| 1,763,969 |
| Yotpo Loyalty |
| foxracing.com | English | 71 | 30,146 | 3,500 | 31 yrs | 1,435,909 | Yotpo Loyalty |
| melissas.com | English | 64 | 56,840 | 3,189 | 30 yrs | 1,338,374 | Yotpo Loyalty |
| snakeriverfarms.com | English | 62 | 35,685 | 3,060 | 25 yrs | 1,327,934 | Yotpo Loyalty |
| lensdirect.com | English | 67 | 21,692 | 1,291 | 28 yrs | 1,305,146 | Yotpo Loyalty |
| beistravel.com | English | 71 | 31,894 | 4,399 | 8 yrs | 1,282,779 | Yotpo Loyalty |
| us.manucurist.com | English | 70 | 26,391 | 1,581 | 26 yrs | 1,153,619 | Yotpo Loyalty |
| republicoftea.com | English | 64 | 29,624 | 3,998 | 28 yrs | 1,141,393 | Yotpo Loyalty |
| toms.com | English | 79 | 27,369 | 19,694 | 30 yrs | 1,103,420 | Yotpo Loyalty |