Is Sailthru or The Newsletter Plugin more popular?

The Newsletter Plugin is used by more websites in our catalog: 205 use Sailthru and 760 use The Newsletter Plugin.

Does Sailthru or The Newsletter Plugin have higher-authority sites?

Sailthru sites have the higher median Ahrefs Domain Rating (Sailthru: 67, The Newsletter Plugin: 19).

Is Sailthru or The Newsletter Plugin growing faster?

Between 2026-06 and 2026-07, Sailthru went from 0.03% to 0.02% of all tracked sites, while The Newsletter Plugin went from 0.03% to 0.09%. The Newsletter Plugin is gaining ground faster in our index.

Can a site use both Sailthru and The Newsletter Plugin?

No. A site runs a single email / newsletter platform, so Sailthru and The Newsletter Plugin are mutually exclusive.

Where does this Sailthru vs The Newsletter Plugin data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Sailthru vs The Newsletter Plugin — Site Stats Database

Sailthru vs The Newsletter Plugin

A side-by-side comparison of two email & newsletter platforms, based on the 128,885 Email Marketing sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Sailthru	The Newsletter Plugin
Websites	205	760
Market share	0.16%	0.59%
Share of top 10K sites	0.29%	0.00%

Share of top 100K sites	0.10%	0.01%

Rank	#18	#11

Median DR	67	19

Average DR	63	21

Median keywords	12,423	701

Median referring domains	4,206	190

Median domain age	20 yrs	11 yrs

Average domain age	19 yrs	13 yrs

Average monthly traffic	645,328	6,954

Combined monthly traffic	132,292,308	5,285,148

apnews.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords1,758,556
Referring Domains311,197
Domain Age34 yrs
Traffic (Jun 2026)23,774,080
Traffic Trend
TechnologySailthru
pagesix.com
LanguageEnglish
DR (Ahrefs)83
Total Keywords481,504
Referring Domains111,038
Domain Age29 yrs
Traffic (Jun 2026)7,804,201
Traffic Trend
Technology
nbcphiladelphia.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords292,186
Referring Domains44,171
Domain Age26 yrs
Traffic (Jun 2026)7,039,622
Traffic Trend
Technology
thehill.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords868,133
Referring Domains191,477
Domain Age31 yrs
Traffic (Jun 2026)7,015,557
Traffic Trend
Technology
nbcchicago.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords465,982
Referring Domains65,652
Domain Age26 yrs
Traffic (Jun 2026)5,509,524
Traffic Trend
Technology
nbcdfw.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords344,500
Referring Domains51,759
Domain Age19 yrs
Traffic (Jun 2026)4,992,784
Traffic Trend
Technology
nbcnewyork.com
LanguageEnglish
DR (Ahrefs)83
Total Keywords435,731
Referring Domains76,304
Domain Age27 yrs
Traffic (Jun 2026)4,877,201
Traffic Trend
Technology
nbclosangeles.com
LanguageEnglish
DR (Ahrefs)82
Total Keywords385,733
Referring Domains60,194
Domain Age26 yrs
Traffic (Jun 2026)4,622,366
Traffic Trend
Technology
nbcmiami.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords294,908
Referring Domains40,670
Domain Age26 yrs
Traffic (Jun 2026)4,191,385
Traffic Trend
Technology
nbcbayarea.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords300,885
Referring Domains51,419
Domain Age19 yrs
Traffic (Jun 2026)3,050,278
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
apnews.com	English	92	1,758,556	311,197	34 yrs	23,774,080		Sailthru

palmspringspreferredsmallhotels.com
LanguageEnglish
DR (Ahrefs)34
Total Keywords2,937
Referring Domains316
Domain Age9 yrs
Traffic (Jun 2026)157,939
Traffic Trend
TechnologyThe Newsletter Plugin
delfinamazoncruises.com
LanguageEnglish
DR (Ahrefs)40
Total Keywords1,578
Referring Domains612
Domain Age18 yrs
Traffic (Jun 2026)150,568
Traffic Trend
Technology
diyanetamerica.org
LanguageEnglish
DR (Ahrefs)36
Total Keywords824
Referring Domains384
Domain Age
Traffic (Jun 2026)140,624
Traffic Trend
Technology
fleetlanding.net
LanguageEnglish
DR (Ahrefs)41
Total Keywords4,481
Referring Domains802
Domain Age22 yrs
Traffic (Jun 2026)127,726
Traffic Trend
Technology
palatkadailynews.com
LanguageDutch
DR (Ahrefs)43
Total Keywords1,760
Referring Domains1,255
Domain Age28 yrs
Traffic (Jun 2026)105,753
Traffic Trend
Technology
doctordemaria.com
LanguageSpanish
DR (Ahrefs)8
Total Keywords5,276
Referring Domains128
Domain Age5 yrs
Traffic (Jun 2026)104,337
Traffic Trend
Technology
siestakeybeachresortandsuites.com
LanguageEnglish
DR (Ahrefs)16
Total Keywords1,251
Referring Domains153
Domain Age6 yrs
Traffic (Jun 2026)100,518
Traffic Trend
idc.edu
LanguageEnglish
DR (Ahrefs)33
Total Keywords1,829
Referring Domains420
Domain Age
Traffic (Jun 2026)96,438
Traffic Trend
TechnologyThe Newsletter Plugin
welcome-to-times-square.com
LanguageEnglish
DR (Ahrefs)26
Total Keywords7,675
Referring Domains769
Domain Age5 yrs
Traffic (Jun 2026)87,716
Traffic Trend
Technology
alpenaairport.com
LanguageEnglish
DR (Ahrefs)15
Total Keywords1,284
Referring Domains152
Domain Age21 yrs
Traffic (Jun 2026)80,049
Traffic Trend
Technology