Is Other or The Newsletter Plugin more popular?

Other is used by more websites in our catalog: 65,991 use Other and 760 use The Newsletter Plugin.

Does Other or The Newsletter Plugin have higher-authority sites?

Other sites have the higher median Ahrefs Domain Rating (Other: 25, The Newsletter Plugin: 19).

Is Other or The Newsletter Plugin growing faster?

Between 2026-06 and 2026-07, Other went from 8.3% to 7.5% of all tracked sites, while The Newsletter Plugin went from 0.03% to 0.09%. The Newsletter Plugin is gaining ground faster in our index.

Can a site use both Other and The Newsletter Plugin?

No. A site runs a single email / newsletter platform, so Other and The Newsletter Plugin are mutually exclusive.

Where does this Other vs The Newsletter Plugin data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Other vs The Newsletter Plugin — Site Stats Database

Other vs The Newsletter Plugin

A side-by-side comparison of two email & newsletter platforms, based on the 128,885 Email Marketing sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Other	The Newsletter Plugin
Websites	65,991	760
Market share	51%	0.59%
Share of top 10K sites	6.5%	0.00%

Rank	#1	#11

Median DR	25	19

Average DR	28	21

Median keywords	1,023	701

Median referring domains	293	190

Median domain age	12 yrs	11 yrs

Average domain age	13 yrs	13 yrs

Average monthly traffic	82,575	6,954

Combined monthly traffic	5,449,219,506	5,285,148

britannica.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords9,553,813
Referring Domains512,902
Domain Age31 yrs
Traffic (Jun 2026)511,620,010
Traffic Trend
TechnologyOther
target.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords10,174,393
Referring Domains208,795
Domain Age29 yrs
Traffic (Jun 2026)204,573,119
Traffic Trend
Technology
xe.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords320,559
Referring Domains58,181
Domain Age31 yrs
Traffic (Jun 2026)124,921,364
Traffic Trend
TechnologyOther
deepl.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords257,270
Referring Domains56,098
Domain Age16 yrs
Traffic (Jun 2026)104,514,269
Traffic Trend
TechnologyOther
almanac.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords932,777
Referring Domains73,599
Domain Age31 yrs
Traffic (Jun 2026)63,656,636
Traffic Trend
Technology
petmd.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords827,963
Referring Domains49,308
Domain Age28 yrs
Traffic (Jun 2026)60,196,625
Traffic Trend
TechnologyOther
github.com
LanguageEnglish
DR (Ahrefs)97
Total Keywords2,209,657
Referring Domains2,110,367
Domain Age18 yrs
Traffic (Jun 2026)49,796,856
Traffic Trend
Technology
history.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,240,072
Referring Domains219,307
Domain Age31 yrs
Traffic (Jun 2026)49,147,241
Traffic Trend
Technology
pbs.org
LanguageEnglish
DR (Ahrefs)91
Total Keywords2,445,097
Referring Domains399,810
Domain Age31 yrs
Traffic (Jun 2026)46,728,148
Traffic Trend
TechnologyOther
eater.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,555,898
Referring Domains96,287
Domain Age25 yrs
Traffic (Jun 2026)42,081,064
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
britannica.com	English	92	9,553,813	512,902	31 yrs	511,620,010		Other

palmspringspreferredsmallhotels.com
LanguageEnglish
DR (Ahrefs)34
Total Keywords2,937
Referring Domains316
Domain Age9 yrs
Traffic (Jun 2026)157,939
Traffic Trend
TechnologyThe Newsletter Plugin
delfinamazoncruises.com
LanguageEnglish
DR (Ahrefs)40
Total Keywords1,578
Referring Domains612
Domain Age18 yrs
Traffic (Jun 2026)150,568
Traffic Trend
Technology
diyanetamerica.org
LanguageEnglish
DR (Ahrefs)36
Total Keywords824
Referring Domains384
Domain Age
Traffic (Jun 2026)140,624
Traffic Trend
Technology
fleetlanding.net
LanguageEnglish
DR (Ahrefs)41
Total Keywords4,481
Referring Domains802
Domain Age22 yrs
Traffic (Jun 2026)127,726
Traffic Trend
Technology
palatkadailynews.com
LanguageDutch
DR (Ahrefs)43
Total Keywords1,760
Referring Domains1,255
Domain Age28 yrs
Traffic (Jun 2026)105,753
Traffic Trend
Technology
doctordemaria.com
LanguageSpanish
DR (Ahrefs)8
Total Keywords5,276
Referring Domains128
Domain Age5 yrs
Traffic (Jun 2026)104,337
Traffic Trend
Technology
siestakeybeachresortandsuites.com
LanguageEnglish
DR (Ahrefs)16
Total Keywords1,251
Referring Domains153
Domain Age6 yrs
Traffic (Jun 2026)100,518
Traffic Trend
idc.edu
LanguageEnglish
DR (Ahrefs)33
Total Keywords1,829
Referring Domains420
Domain Age
Traffic (Jun 2026)96,438
Traffic Trend
TechnologyThe Newsletter Plugin
welcome-to-times-square.com
LanguageEnglish
DR (Ahrefs)26
Total Keywords7,675
Referring Domains769
Domain Age5 yrs
Traffic (Jun 2026)87,716
Traffic Trend
Technology
alpenaairport.com
LanguageEnglish
DR (Ahrefs)15
Total Keywords1,284
Referring Domains152
Domain Age21 yrs
Traffic (Jun 2026)80,049
Traffic Trend
Technology