Is MailPoet or The Newsletter Plugin more popular?

MailPoet is used by more websites in our catalog: 939 use MailPoet and 760 use The Newsletter Plugin.

Does MailPoet or The Newsletter Plugin have higher-authority sites?

MailPoet sites have the higher median Ahrefs Domain Rating (MailPoet: 21, The Newsletter Plugin: 19).

Is MailPoet or The Newsletter Plugin growing faster?

Between 2026-06 and 2026-07, MailPoet went from 0.12% to 0.11% of all tracked sites, while The Newsletter Plugin went from 0.03% to 0.09%. The Newsletter Plugin is gaining ground faster in our index.

Can a site use both MailPoet and The Newsletter Plugin?

No. A site runs a single email / newsletter platform, so MailPoet and The Newsletter Plugin are mutually exclusive.

Where does this MailPoet vs The Newsletter Plugin data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

MailPoet vs The Newsletter Plugin — Site Stats Database

MailPoet vs The Newsletter Plugin

A side-by-side comparison of two email & newsletter platforms, based on the 128,885 Email Marketing sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	MailPoet	The Newsletter Plugin
Websites	939	760
Market share	0.73%	0.59%
Share of top 10K sites	0.02%	0.00%

Share of top 100K sites	0.05%	0.01%

Rank	#10	#11

Median DR	21	19

Average DR	24	21

Median keywords	1,056	701

Median referring domains	295	190

Median domain age	9 yrs	11 yrs

Average domain age	10 yrs	13 yrs

Average monthly traffic	32,811	6,954

Combined monthly traffic	30,809,887	5,285,148

gasprices.aaa.com
LanguageEnglish
DR (Ahrefs)88
Total Keywords51,655
Referring Domains13,367
Domain Age35 yrs
Traffic (Jun 2026)8,412,374
Traffic Trend
TechnologyMailPoet
indianhealthyrecipes.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords116,750
Referring Domains17,933
Domain Age13 yrs
Traffic (Jun 2026)7,117,596
Traffic Trend
Technology
alphabetimals.com
LanguageEnglish
DR (Ahrefs)28
Total Keywords6,329
Referring Domains1,352
Domain Age16 yrs
Traffic (Jun 2026)798,588
Traffic Trend
Technology
pennstatehealthnews.org
LanguageEnglish
DR (Ahrefs)62
Total Keywords17,586
Referring Domains2,381
Domain Age9 yrs
Traffic (Jun 2026)696,200
Traffic Trend
Technology
skyscraper.org
LanguageEnglish
DR (Ahrefs)63
Total Keywords9,635
Referring Domains3,360
Domain Age29 yrs
Traffic (Jun 2026)638,590
Traffic Trend
Technology
historyguild.org
LanguageEnglish
DR (Ahrefs)40
Total Keywords41,968
Referring Domains1,101
Domain Age6 yrs
Traffic (Jun 2026)598,293
Traffic Trend
Technology
origami.guide
LanguageEnglish
DR (Ahrefs)38
Total Keywords7,887
Referring Domains477
Domain Age8 yrs
Traffic (Jun 2026)391,262
Traffic Trend
Technology
mygreekdish.com
LanguageEnglish
DR (Ahrefs)59
Total Keywords15,490
Referring Domains5,718
Domain Age13 yrs
Traffic (Jun 2026)366,237
Traffic Trend
Technology
shortgirltravels.com
LanguageEnglish
DR (Ahrefs)2.5
Total Keywords2,989
Referring Domains54
Domain Age2 yrs
Traffic (Jun 2026)357,845
Traffic Trend
Technology
alhambra-patronato.es
LanguageSpanish
DR (Ahrefs)73
Total Keywords1,848
Referring Domains6,827
Domain Age
Traffic (Jun 2026)266,384
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
gasprices.aaa.com	English	88	51,655	13,367	35 yrs	8,412,374		MailPoet

palmspringspreferredsmallhotels.com
LanguageEnglish
DR (Ahrefs)34
Total Keywords2,937
Referring Domains316
Domain Age9 yrs
Traffic (Jun 2026)157,939
Traffic Trend
TechnologyThe Newsletter Plugin
delfinamazoncruises.com
LanguageEnglish
DR (Ahrefs)40
Total Keywords1,578
Referring Domains612
Domain Age18 yrs
Traffic (Jun 2026)150,568
Traffic Trend
Technology
diyanetamerica.org
LanguageEnglish
DR (Ahrefs)36
Total Keywords824
Referring Domains384
Domain Age
Traffic (Jun 2026)140,624
Traffic Trend
Technology
fleetlanding.net
LanguageEnglish
DR (Ahrefs)41
Total Keywords4,481
Referring Domains802
Domain Age22 yrs
Traffic (Jun 2026)127,726
Traffic Trend
Technology
palatkadailynews.com
LanguageDutch
DR (Ahrefs)43
Total Keywords1,760
Referring Domains1,255
Domain Age28 yrs
Traffic (Jun 2026)105,753
Traffic Trend
Technology
doctordemaria.com
LanguageSpanish
DR (Ahrefs)8
Total Keywords5,276
Referring Domains128
Domain Age5 yrs
Traffic (Jun 2026)104,337
Traffic Trend
Technology
siestakeybeachresortandsuites.com
LanguageEnglish
DR (Ahrefs)16
Total Keywords1,251
Referring Domains153
Domain Age6 yrs
Traffic (Jun 2026)100,518
Traffic Trend
idc.edu
LanguageEnglish
DR (Ahrefs)33
Total Keywords1,829
Referring Domains420
Domain Age
Traffic (Jun 2026)96,438
Traffic Trend
TechnologyThe Newsletter Plugin
welcome-to-times-square.com
LanguageEnglish
DR (Ahrefs)26
Total Keywords7,675
Referring Domains769
Domain Age5 yrs
Traffic (Jun 2026)87,716
Traffic Trend
Technology
alpenaairport.com
LanguageEnglish
DR (Ahrefs)15
Total Keywords1,284
Referring Domains152
Domain Age21 yrs
Traffic (Jun 2026)80,049
Traffic Trend
Technology