Is Mailchimp or The Newsletter Plugin more popular?

Mailchimp is used by more websites in our catalog: 15,641 use Mailchimp and 760 use The Newsletter Plugin.

Does Mailchimp or The Newsletter Plugin have higher-authority sites?

Mailchimp sites have the higher median Ahrefs Domain Rating (Mailchimp: 33, The Newsletter Plugin: 19).

Is Mailchimp or The Newsletter Plugin growing faster?

Between 2026-06 and 2026-07, Mailchimp went from 2.1% to 1.8% of all tracked sites, while The Newsletter Plugin went from 0.03% to 0.09%. The Newsletter Plugin is gaining ground faster in our index.

Can a site use both Mailchimp and The Newsletter Plugin?

No. A site runs a single email / newsletter platform, so Mailchimp and The Newsletter Plugin are mutually exclusive.

Where does this Mailchimp vs The Newsletter Plugin data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Mailchimp vs The Newsletter Plugin — Site Stats Database

Mailchimp vs The Newsletter Plugin

A side-by-side comparison of two email & newsletter platforms, based on the 128,885 Email Marketing sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Mailchimp	The Newsletter Plugin
Websites	15,641	760
Market share	12%	0.59%
Share of top 10K sites	1.3%	0.00%

Share of top 100K sites	2.1%	0.01%

Rank	#2	#11

Median DR	33	19

Average DR	35	21

Median keywords	1,219	701

Median referring domains	537	190

Median domain age	14 yrs	11 yrs

Average domain age	16 yrs	13 yrs

Average monthly traffic	58,343	6,954

Combined monthly traffic	912,550,146	5,285,148

whitehouse.gov
LanguageEnglish
DR (Ahrefs)92
Total Keywords337,548
Referring Domains325,961
Domain Age28 yrs
Traffic (Jun 2026)18,429,462
Traffic Trend
TechnologyMailchimp
poetryfoundation.org
LanguageEnglish
DR (Ahrefs)88
Total Keywords271,210
Referring Domains94,233
Domain Age24 yrs
Traffic (Jun 2026)16,849,722
Traffic Trend
Technology
samhsa.gov
LanguageEnglish
DR (Ahrefs)91
Total Keywords163,133
Referring Domains101,916
Domain Age28 yrs
Traffic (Jun 2026)14,327,978
Traffic Trend
Technology
unesco.org
LanguageEnglish
DR (Ahrefs)92
Total Keywords239,464
Referring Domains326,587
Domain Age32 yrs
Traffic (Jun 2026)13,667,866
Traffic Trend
Technology
encyclopedia.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords2,067,067
Referring Domains63,862
Domain Age28 yrs
Traffic (Jun 2026)11,093,656
Traffic Trend
Technology
forbestravelguide.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords159,187
Referring Domains13,032
Domain Age17 yrs
Traffic (Jun 2026)10,425,701
Traffic Trend
Technology
americanpregnancy.org
LanguageEnglish
DR (Ahrefs)83
Total Keywords220,739
Referring Domains27,498
Domain Age23 yrs
Traffic (Jun 2026)9,406,208
Traffic Trend
Technology
theharvestkitchen.com
LanguageEnglish
DR (Ahrefs)41
Total Keywords51,431
Referring Domains2,723
Domain Age11 yrs
Traffic (Jun 2026)9,395,446
Traffic Trend
Technology
whitehousehistory.org
LanguageEnglish
DR (Ahrefs)77
Total Keywords82,544
Referring Domains14,265
Domain Age29 yrs
Traffic (Jun 2026)9,164,085
Traffic Trend
Technology
cookingclassy.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords204,156
Referring Domains50,748
Domain Age14 yrs
Traffic (Jun 2026)7,411,446
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
whitehouse.gov	English	92	337,548	325,961	28 yrs	18,429,462		Mailchimp

palmspringspreferredsmallhotels.com
LanguageEnglish
DR (Ahrefs)34
Total Keywords2,937
Referring Domains316
Domain Age9 yrs
Traffic (Jun 2026)157,939
Traffic Trend
TechnologyThe Newsletter Plugin
delfinamazoncruises.com
LanguageEnglish
DR (Ahrefs)40
Total Keywords1,578
Referring Domains612
Domain Age18 yrs
Traffic (Jun 2026)150,568
Traffic Trend
Technology
diyanetamerica.org
LanguageEnglish
DR (Ahrefs)36
Total Keywords824
Referring Domains384
Domain Age
Traffic (Jun 2026)140,624
Traffic Trend
Technology
fleetlanding.net
LanguageEnglish
DR (Ahrefs)41
Total Keywords4,481
Referring Domains802
Domain Age22 yrs
Traffic (Jun 2026)127,726
Traffic Trend
Technology
palatkadailynews.com
LanguageDutch
DR (Ahrefs)43
Total Keywords1,760
Referring Domains1,255
Domain Age28 yrs
Traffic (Jun 2026)105,753
Traffic Trend
Technology
doctordemaria.com
LanguageSpanish
DR (Ahrefs)8
Total Keywords5,276
Referring Domains128
Domain Age5 yrs
Traffic (Jun 2026)104,337
Traffic Trend
Technology
siestakeybeachresortandsuites.com
LanguageEnglish
DR (Ahrefs)16
Total Keywords1,251
Referring Domains153
Domain Age6 yrs
Traffic (Jun 2026)100,518
Traffic Trend
idc.edu
LanguageEnglish
DR (Ahrefs)33
Total Keywords1,829
Referring Domains420
Domain Age
Traffic (Jun 2026)96,438
Traffic Trend
TechnologyThe Newsletter Plugin
welcome-to-times-square.com
LanguageEnglish
DR (Ahrefs)26
Total Keywords7,675
Referring Domains769
Domain Age5 yrs
Traffic (Jun 2026)87,716
Traffic Trend
Technology
alpenaairport.com
LanguageEnglish
DR (Ahrefs)15
Total Keywords1,284
Referring Domains152
Domain Age21 yrs
Traffic (Jun 2026)80,049
Traffic Trend
Technology