Mailchimp vs Sailthru

Mailchimp is used by more websites in our catalog: 15,641 use Mailchimp and 205 use Sailthru.

Sailthru sites have the higher median Ahrefs Domain Rating (Mailchimp: 33, Sailthru: 67).

Between 2026-06 and 2026-07, Mailchimp went from 2.1% to 1.8% of all tracked sites, while Sailthru went from 0.03% to 0.02%. Sailthru is gaining ground faster in our index.

No. A site runs a single email / newsletter platform, so Mailchimp and Sailthru are mutually exclusive.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.