Mailchimp vs Other

Other is used by more websites in our catalog: 15,641 use Mailchimp and 65,991 use Other.

Mailchimp sites have the higher median Ahrefs Domain Rating (Mailchimp: 33, Other: 25).

Between 2026-06 and 2026-07, Mailchimp went from 2.1% to 1.8% of all tracked sites, while Other went from 8.3% to 7.5%. Mailchimp is gaining ground faster in our index.

No. A site runs a single email / newsletter platform, so Mailchimp and Other are mutually exclusive.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.