Is Mailchimp or MailPoet more popular?

Mailchimp is used by more websites in our catalog: 15,641 use Mailchimp and 939 use MailPoet.

Does Mailchimp or MailPoet have higher-authority sites?

Mailchimp sites have the higher median Ahrefs Domain Rating (Mailchimp: 33, MailPoet: 21).

Is Mailchimp or MailPoet growing faster?

Between 2026-06 and 2026-07, Mailchimp went from 2.1% to 1.8% of all tracked sites, while MailPoet went from 0.12% to 0.11%. MailPoet is gaining ground faster in our index.

Can a site use both Mailchimp and MailPoet?

No. A site runs a single email / newsletter platform, so Mailchimp and MailPoet are mutually exclusive.

Where does this Mailchimp vs MailPoet data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Mailchimp vs MailPoet — Site Stats Database

Mailchimp vs MailPoet

A side-by-side comparison of two email & newsletter platforms, based on the 128,885 Email Marketing sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Mailchimp	MailPoet
Websites	15,641	939
Market share	12%	0.73%
Share of top 10K sites	1.3%	0.02%

Rank	#2	#10

Median DR	33	21

Average DR	35	24

Median keywords	1,219	1,056

Median referring domains	537	295

Median domain age	14 yrs	9 yrs

Average domain age	16 yrs	10 yrs

Average monthly traffic	58,343	32,811

Combined monthly traffic	912,550,146	30,809,887

whitehouse.gov
LanguageEnglish
DR (Ahrefs)92
Total Keywords337,548
Referring Domains325,961
Domain Age28 yrs
Traffic (Jun 2026)18,429,462
Traffic Trend
TechnologyMailchimp
poetryfoundation.org
LanguageEnglish
DR (Ahrefs)88
Total Keywords271,210
Referring Domains94,233
Domain Age24 yrs
Traffic (Jun 2026)16,849,722
Traffic Trend
Technology
samhsa.gov
LanguageEnglish
DR (Ahrefs)91
Total Keywords163,133
Referring Domains101,916
Domain Age28 yrs
Traffic (Jun 2026)14,327,978
Traffic Trend
Technology
unesco.org
LanguageEnglish
DR (Ahrefs)92
Total Keywords239,464
Referring Domains326,587
Domain Age32 yrs
Traffic (Jun 2026)13,667,866
Traffic Trend
Technology
encyclopedia.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords2,067,067
Referring Domains63,862
Domain Age28 yrs
Traffic (Jun 2026)11,093,656
Traffic Trend
Technology
forbestravelguide.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords159,187
Referring Domains13,032
Domain Age17 yrs
Traffic (Jun 2026)10,425,701
Traffic Trend
Technology
americanpregnancy.org
LanguageEnglish
DR (Ahrefs)83
Total Keywords220,739
Referring Domains27,498
Domain Age23 yrs
Traffic (Jun 2026)9,406,208
Traffic Trend
Technology
theharvestkitchen.com
LanguageEnglish
DR (Ahrefs)41
Total Keywords51,431
Referring Domains2,723
Domain Age11 yrs
Traffic (Jun 2026)9,395,446
Traffic Trend
Technology
whitehousehistory.org
LanguageEnglish
DR (Ahrefs)77
Total Keywords82,544
Referring Domains14,265
Domain Age29 yrs
Traffic (Jun 2026)9,164,085
Traffic Trend
Technology
cookingclassy.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords204,156
Referring Domains50,748
Domain Age14 yrs
Traffic (Jun 2026)7,411,446
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
whitehouse.gov	English	92	337,548	325,961	28 yrs	18,429,462		Mailchimp

gasprices.aaa.com
LanguageEnglish
DR (Ahrefs)88
Total Keywords51,655
Referring Domains13,367
Domain Age35 yrs
Traffic (Jun 2026)8,412,374
Traffic Trend
TechnologyMailPoet
indianhealthyrecipes.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords116,750
Referring Domains17,933
Domain Age13 yrs
Traffic (Jun 2026)7,117,596
Traffic Trend
Technology
alphabetimals.com
LanguageEnglish
DR (Ahrefs)28
Total Keywords6,329
Referring Domains1,352
Domain Age16 yrs
Traffic (Jun 2026)798,588
Traffic Trend
Technology
pennstatehealthnews.org
LanguageEnglish
DR (Ahrefs)62
Total Keywords17,586
Referring Domains2,381
Domain Age9 yrs
Traffic (Jun 2026)696,200
Traffic Trend
Technology
skyscraper.org
LanguageEnglish
DR (Ahrefs)63
Total Keywords9,635
Referring Domains3,360
Domain Age29 yrs
Traffic (Jun 2026)638,590
Traffic Trend
Technology
historyguild.org
LanguageEnglish
DR (Ahrefs)40
Total Keywords41,968
Referring Domains1,101
Domain Age6 yrs
Traffic (Jun 2026)598,293
Traffic Trend
Technology
origami.guide
LanguageEnglish
DR (Ahrefs)38
Total Keywords7,887
Referring Domains477
Domain Age8 yrs
Traffic (Jun 2026)391,262
Traffic Trend
Technology
mygreekdish.com
LanguageEnglish
DR (Ahrefs)59
Total Keywords15,490
Referring Domains5,718
Domain Age13 yrs
Traffic (Jun 2026)366,237
Traffic Trend
Technology
shortgirltravels.com
LanguageEnglish
DR (Ahrefs)2.5
Total Keywords2,989
Referring Domains54
Domain Age2 yrs
Traffic (Jun 2026)357,845
Traffic Trend
Technology
alhambra-patronato.es
LanguageSpanish
DR (Ahrefs)73
Total Keywords1,848
Referring Domains6,827
Domain Age
Traffic (Jun 2026)266,384
Traffic Trend
Technology