Is Mad Mimi or The Newsletter Plugin more popular?

The Newsletter Plugin is used by more websites in our catalog: 143 use Mad Mimi and 760 use The Newsletter Plugin.

Does Mad Mimi or The Newsletter Plugin have higher-authority sites?

Mad Mimi sites have the higher median Ahrefs Domain Rating (Mad Mimi: 35, The Newsletter Plugin: 19).

Is Mad Mimi or The Newsletter Plugin growing faster?

Between 2026-06 and 2026-07, Mad Mimi went from 0.02% to 0.02% of all tracked sites, while The Newsletter Plugin went from 0.03% to 0.09%. The Newsletter Plugin is gaining ground faster in our index.

Can a site use both Mad Mimi and The Newsletter Plugin?

No. A site runs a single email / newsletter platform, so Mad Mimi and The Newsletter Plugin are mutually exclusive.

Where does this Mad Mimi vs The Newsletter Plugin data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Mad Mimi vs The Newsletter Plugin — Site Stats Database

Mad Mimi vs The Newsletter Plugin

A side-by-side comparison of two email & newsletter platforms, based on the 128,885 Email Marketing sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Mad Mimi	The Newsletter Plugin
Websites	143	760
Market share	0.11%	0.59%
Share of top 10K sites	0.02%	0.00%

Share of top 100K sites	0.02%	0.01%

Rank	#20	#11

Median DR	35	19

Average DR	35	21

Median keywords	2,031	701

Median referring domains	1,368	190

Median domain age	14 yrs	11 yrs

Average domain age	14 yrs	13 yrs

Average monthly traffic	78,756	6,954

Combined monthly traffic	11,262,041	5,285,148

momontimeout.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords110,619
Referring Domains19,730
Domain Age14 yrs
Traffic (Jun 2026)5,367,205
Traffic Trend
TechnologyMad Mimi
lifewiththecrustcutoff.com
LanguageEnglish
DR (Ahrefs)50
Total Keywords20,988
Referring Domains2,042
Domain Age14 yrs
Traffic (Jun 2026)993,798
Traffic Trend
Technology
yummymummykitchen.com
LanguageEnglish
DR (Ahrefs)60
Total Keywords40,124
Referring Domains6,506
Domain Age16 yrs
Traffic (Jun 2026)659,727
Traffic Trend
Technology
homecookingmemories.com
LanguageEnglish
DR (Ahrefs)57
Total Keywords17,959
Referring Domains9,319
Domain Age15 yrs
Traffic (Jun 2026)402,691
Traffic Trend
Technology
papernstitchblog.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords26,055
Referring Domains9,056
Domain Age17 yrs
Traffic (Jun 2026)381,105
Traffic Trend
Technology
spicedblog.com
LanguageEnglish
DR (Ahrefs)51
Total Keywords34,870
Referring Domains4,158
Domain Age13 yrs
Traffic (Jun 2026)357,996
Traffic Trend
Technology
fortheloveofcooking.net
LanguageEnglish
DR (Ahrefs)49
Total Keywords52,217
Referring Domains6,082
Domain Age17 yrs
Traffic (Jun 2026)259,156
Traffic Trend
Technology
letthebakingbegin.com
LanguageEnglish
DR (Ahrefs)47
Total Keywords17,933
Referring Domains5,552
Domain Age15 yrs
Traffic (Jun 2026)228,072
Traffic Trend
Technology
bigbearswife.com
LanguageEnglish
DR (Ahrefs)57
Total Keywords21,949
Referring Domains8,043
Domain Age16 yrs
Traffic (Jun 2026)209,574
Traffic Trend
Technology
creationsbykara.com
LanguageEnglish
DR (Ahrefs)57
Total Keywords36,329
Referring Domains11,922
Domain Age18 yrs
Traffic (Jun 2026)169,651
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
momontimeout.com	English	70	110,619	19,730	14 yrs	5,367,205		Mad Mimi

palmspringspreferredsmallhotels.com
LanguageEnglish
DR (Ahrefs)34
Total Keywords2,937
Referring Domains316
Domain Age9 yrs
Traffic (Jun 2026)157,939
Traffic Trend
TechnologyThe Newsletter Plugin
delfinamazoncruises.com
LanguageEnglish
DR (Ahrefs)40
Total Keywords1,578
Referring Domains612
Domain Age18 yrs
Traffic (Jun 2026)150,568
Traffic Trend
Technology
diyanetamerica.org
LanguageEnglish
DR (Ahrefs)36
Total Keywords824
Referring Domains384
Domain Age
Traffic (Jun 2026)140,624
Traffic Trend
Technology
fleetlanding.net
LanguageEnglish
DR (Ahrefs)41
Total Keywords4,481
Referring Domains802
Domain Age22 yrs
Traffic (Jun 2026)127,726
Traffic Trend
Technology
palatkadailynews.com
LanguageDutch
DR (Ahrefs)43
Total Keywords1,760
Referring Domains1,255
Domain Age28 yrs
Traffic (Jun 2026)105,753
Traffic Trend
Technology
doctordemaria.com
LanguageSpanish
DR (Ahrefs)8
Total Keywords5,276
Referring Domains128
Domain Age5 yrs
Traffic (Jun 2026)104,337
Traffic Trend
Technology
siestakeybeachresortandsuites.com
LanguageEnglish
DR (Ahrefs)16
Total Keywords1,251
Referring Domains153
Domain Age6 yrs
Traffic (Jun 2026)100,518
Traffic Trend
idc.edu
LanguageEnglish
DR (Ahrefs)33
Total Keywords1,829
Referring Domains420
Domain Age
Traffic (Jun 2026)96,438
Traffic Trend
TechnologyThe Newsletter Plugin
welcome-to-times-square.com
LanguageEnglish
DR (Ahrefs)26
Total Keywords7,675
Referring Domains769
Domain Age5 yrs
Traffic (Jun 2026)87,716
Traffic Trend
Technology
alpenaairport.com
LanguageEnglish
DR (Ahrefs)15
Total Keywords1,284
Referring Domains152
Domain Age21 yrs
Traffic (Jun 2026)80,049
Traffic Trend
Technology