Mad Mimi vs Other

Other is used by more websites in our catalog: 143 use Mad Mimi and 65,991 use Other.

Mad Mimi sites have the higher median Ahrefs Domain Rating (Mad Mimi: 35, Other: 25).

Between 2026-06 and 2026-07, Mad Mimi went from 0.02% to 0.02% of all tracked sites, while Other went from 8.3% to 7.5%. Mad Mimi is gaining ground faster in our index.

No. A site runs a single email / newsletter platform, so Mad Mimi and Other are mutually exclusive.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.