Is Klaviyo or The Newsletter Plugin more popular?

Klaviyo is used by more websites in our catalog: 13,451 use Klaviyo and 760 use The Newsletter Plugin.

Does Klaviyo or The Newsletter Plugin have higher-authority sites?

Klaviyo sites have the higher median Ahrefs Domain Rating (Klaviyo: 32, The Newsletter Plugin: 19).

Is Klaviyo or The Newsletter Plugin growing faster?

Between 2026-06 and 2026-07, Klaviyo went from 2.0% to 1.5% of all tracked sites, while The Newsletter Plugin went from 0.03% to 0.09%. The Newsletter Plugin is gaining ground faster in our index.

Can a site use both Klaviyo and The Newsletter Plugin?

No. A site runs a single email / newsletter platform, so Klaviyo and The Newsletter Plugin are mutually exclusive.

Where does this Klaviyo vs The Newsletter Plugin data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Klaviyo vs The Newsletter Plugin — Site Stats Database

Klaviyo vs The Newsletter Plugin

A side-by-side comparison of two email & newsletter platforms, based on the 128,885 Email Marketing sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Klaviyo	The Newsletter Plugin
Websites	13,451	760
Market share	10%	0.59%
Share of top 10K sites	1.4%	0.00%

Share of top 100K sites	3.1%	0.01%

Rank	#4	#11

Median DR	32	19

Average DR	32	21

Median keywords	1,741	701

Median referring domains	426	190

Median domain age	13 yrs	11 yrs

Average domain age	15 yrs	13 yrs

Average monthly traffic	76,721	6,954

Combined monthly traffic	1,031,969,412	5,285,148

goldprice.org
LanguageEnglish
DR (Ahrefs)76
Total Keywords40,649
Referring Domains16,234
Domain Age22 yrs
Traffic (Jun 2026)14,000,940
Traffic Trend
TechnologyKlaviyo
christmasinamerica.com
LanguageEnglish
DR (Ahrefs)30
Total Keywords21,030
Referring Domains297
Domain Age3 yrs
Traffic (Jun 2026)7,840,049
Traffic Trend
Technology
provenwinners.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords180,975
Referring Domains11,433
Domain Age28 yrs
Traffic (Jun 2026)7,262,857
Traffic Trend
Technology
visitphilly.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords104,834
Referring Domains21,661
Domain Age26 yrs
Traffic (Jun 2026)6,683,452
Traffic Trend
Technology
shop.mattel.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords101,009
Referring Domains15,292
Domain Age31 yrs
Traffic (Jun 2026)5,948,548
Traffic Trend
Technology
orvis.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords131,555
Referring Domains15,027
Domain Age30 yrs
Traffic (Jun 2026)5,617,128
Traffic Trend
TechnologyKlaviyo
adriannapapell.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords126,741
Referring Domains3,645
Domain Age26 yrs
Traffic (Jun 2026)5,470,030
Traffic Trend
Technology
katzsdelicatessen.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords10,510
Referring Domains4,755
Domain Age15 yrs
Traffic (Jun 2026)4,364,889
Traffic Trend
Technology
historyhit.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords230,590
Referring Domains11,360
Domain Age11 yrs
Traffic (Jun 2026)4,095,352
Traffic Trend
Technology
petalandpup.com
LanguageEnglish
DR (Ahrefs)58
Total Keywords105,609
Referring Domains2,592
Domain Age7 yrs
Traffic (Jun 2026)3,966,604
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
goldprice.org	English	76	40,649	16,234	22 yrs	14,000,940		Klaviyo

palmspringspreferredsmallhotels.com
LanguageEnglish
DR (Ahrefs)34
Total Keywords2,937
Referring Domains316
Domain Age9 yrs
Traffic (Jun 2026)157,939
Traffic Trend
TechnologyThe Newsletter Plugin
delfinamazoncruises.com
LanguageEnglish
DR (Ahrefs)40
Total Keywords1,578
Referring Domains612
Domain Age18 yrs
Traffic (Jun 2026)150,568
Traffic Trend
Technology
diyanetamerica.org
LanguageEnglish
DR (Ahrefs)36
Total Keywords824
Referring Domains384
Domain Age
Traffic (Jun 2026)140,624
Traffic Trend
Technology
fleetlanding.net
LanguageEnglish
DR (Ahrefs)41
Total Keywords4,481
Referring Domains802
Domain Age22 yrs
Traffic (Jun 2026)127,726
Traffic Trend
Technology
palatkadailynews.com
LanguageDutch
DR (Ahrefs)43
Total Keywords1,760
Referring Domains1,255
Domain Age28 yrs
Traffic (Jun 2026)105,753
Traffic Trend
Technology
doctordemaria.com
LanguageSpanish
DR (Ahrefs)8
Total Keywords5,276
Referring Domains128
Domain Age5 yrs
Traffic (Jun 2026)104,337
Traffic Trend
Technology
siestakeybeachresortandsuites.com
LanguageEnglish
DR (Ahrefs)16
Total Keywords1,251
Referring Domains153
Domain Age6 yrs
Traffic (Jun 2026)100,518
Traffic Trend
idc.edu
LanguageEnglish
DR (Ahrefs)33
Total Keywords1,829
Referring Domains420
Domain Age
Traffic (Jun 2026)96,438
Traffic Trend
TechnologyThe Newsletter Plugin
welcome-to-times-square.com
LanguageEnglish
DR (Ahrefs)26
Total Keywords7,675
Referring Domains769
Domain Age5 yrs
Traffic (Jun 2026)87,716
Traffic Trend
Technology
alpenaairport.com
LanguageEnglish
DR (Ahrefs)15
Total Keywords1,284
Referring Domains152
Domain Age21 yrs
Traffic (Jun 2026)80,049
Traffic Trend
Technology