Is Keap or The Newsletter Plugin more popular?

The Newsletter Plugin is used by more websites in our catalog: 300 use Keap and 760 use The Newsletter Plugin.

Does Keap or The Newsletter Plugin have higher-authority sites?

Keap sites have the higher median Ahrefs Domain Rating (Keap: 34, The Newsletter Plugin: 19).

Is Keap or The Newsletter Plugin growing faster?

Between 2026-06 and 2026-07, Keap went from 0.04% to 0.03% of all tracked sites, while The Newsletter Plugin went from 0.03% to 0.09%. The Newsletter Plugin is gaining ground faster in our index.

Can a site use both Keap and The Newsletter Plugin?

No. A site runs a single email / newsletter platform, so Keap and The Newsletter Plugin are mutually exclusive.

Where does this Keap vs The Newsletter Plugin data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Keap vs The Newsletter Plugin — Site Stats Database

Keap vs The Newsletter Plugin

A side-by-side comparison of two email & newsletter platforms, based on the 128,885 Email Marketing sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Keap	The Newsletter Plugin
Websites	300	760
Market share	0.23%	0.59%
Share of top 10K sites	0.01%	0.00%

Rank	#17	#11

Median DR	34	19

Average DR	36	21

Median keywords	1,256	701

Median referring domains	493	190

Median domain age	18 yrs	11 yrs

Average domain age	18 yrs	13 yrs

Average monthly traffic	27,878	6,954

Combined monthly traffic	8,363,443	5,285,148

muscleandfitness.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords225,258
Referring Domains21,765
Domain Age28 yrs
Traffic (Jun 2026)1,332,603
Traffic Trend
TechnologyKeap
penndentalmedicine.org
LanguageEnglish
DR (Ahrefs)61
Total Keywords18,028
Referring Domains1,053
Domain Age11 yrs
Traffic (Jun 2026)706,572
Traffic Trend
Technology
mergersandinquisitions.com
LanguageEnglish
DR (Ahrefs)61
Total Keywords16,394
Referring Domains5,823
Domain Age18 yrs
Traffic (Jun 2026)340,545
Traffic Trend
Technology
magicwindow.ca
LanguageEnglish
DR (Ahrefs)33
Total Keywords18,664
Referring Domains592
Domain Age17 yrs
Traffic (Jun 2026)282,416
Traffic Trend
Technology
merca20.com
LanguageSpanish
DR (Ahrefs)75
Total Keywords78,378
Referring Domains23,154
Domain Age24 yrs
Traffic (Jun 2026)279,317
Traffic Trend
Technology
salestaxinstitute.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords22,832
Referring Domains2,279
Domain Age29 yrs
Traffic (Jun 2026)273,699
Traffic Trend
Technology
taxnetusa.com
LanguageEnglish
DR (Ahrefs)43
Total Keywords14,509
Referring Domains1,630
Domain Age28 yrs
Traffic (Jun 2026)225,454
Traffic Trend
Technology
smallbiztrends.com
LanguageEnglish
DR (Ahrefs)87
Total Keywords96,130
Referring Domains51,782
Domain Age21 yrs
Traffic (Jun 2026)202,251
Traffic Trend
Technology
caringmedical.com
LanguageEnglish
DR (Ahrefs)55
Total Keywords26,273
Referring Domains6,688
Domain Age29 yrs
Traffic (Jun 2026)180,011
Traffic Trend
Technology
customcages.com
LanguageEnglish
DR (Ahrefs)29
Total Keywords7,516
Referring Domains807
Domain Age28 yrs
Traffic (Jun 2026)163,842
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
muscleandfitness.com	English	76	225,258	21,765	28 yrs	1,332,603		Keap

palmspringspreferredsmallhotels.com
LanguageEnglish
DR (Ahrefs)34
Total Keywords2,937
Referring Domains316
Domain Age9 yrs
Traffic (Jun 2026)157,939
Traffic Trend
TechnologyThe Newsletter Plugin
delfinamazoncruises.com
LanguageEnglish
DR (Ahrefs)40
Total Keywords1,578
Referring Domains612
Domain Age18 yrs
Traffic (Jun 2026)150,568
Traffic Trend
Technology
diyanetamerica.org
LanguageEnglish
DR (Ahrefs)36
Total Keywords824
Referring Domains384
Domain Age
Traffic (Jun 2026)140,624
Traffic Trend
Technology
fleetlanding.net
LanguageEnglish
DR (Ahrefs)41
Total Keywords4,481
Referring Domains802
Domain Age22 yrs
Traffic (Jun 2026)127,726
Traffic Trend
Technology
palatkadailynews.com
LanguageDutch
DR (Ahrefs)43
Total Keywords1,760
Referring Domains1,255
Domain Age28 yrs
Traffic (Jun 2026)105,753
Traffic Trend
Technology
doctordemaria.com
LanguageSpanish
DR (Ahrefs)8
Total Keywords5,276
Referring Domains128
Domain Age5 yrs
Traffic (Jun 2026)104,337
Traffic Trend
Technology
siestakeybeachresortandsuites.com
LanguageEnglish
DR (Ahrefs)16
Total Keywords1,251
Referring Domains153
Domain Age6 yrs
Traffic (Jun 2026)100,518
Traffic Trend
idc.edu
LanguageEnglish
DR (Ahrefs)33
Total Keywords1,829
Referring Domains420
Domain Age
Traffic (Jun 2026)96,438
Traffic Trend
TechnologyThe Newsletter Plugin
welcome-to-times-square.com
LanguageEnglish
DR (Ahrefs)26
Total Keywords7,675
Referring Domains769
Domain Age5 yrs
Traffic (Jun 2026)87,716
Traffic Trend
Technology
alpenaairport.com
LanguageEnglish
DR (Ahrefs)15
Total Keywords1,284
Referring Domains152
Domain Age21 yrs
Traffic (Jun 2026)80,049
Traffic Trend
Technology