Keap vs Mailchimp

Mailchimp is used by more websites in our catalog: 300 use Keap and 15,641 use Mailchimp.

Keap sites have the higher median Ahrefs Domain Rating (Keap: 34, Mailchimp: 33).

Between 2026-06 and 2026-07, Keap went from 0.04% to 0.03% of all tracked sites, while Mailchimp went from 2.1% to 1.8%. Keap is gaining ground faster in our index.

No. A site runs a single email / newsletter platform, so Keap and Mailchimp are mutually exclusive.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.