Is HubSpot or The Newsletter Plugin more popular?

HubSpot is used by more websites in our catalog: 15,375 use HubSpot and 760 use The Newsletter Plugin.

Does HubSpot or The Newsletter Plugin have higher-authority sites?

HubSpot sites have the higher median Ahrefs Domain Rating (HubSpot: 44, The Newsletter Plugin: 19).

Is HubSpot or The Newsletter Plugin growing faster?

Between 2026-06 and 2026-07, HubSpot went from 2.2% to 1.7% of all tracked sites, while The Newsletter Plugin went from 0.03% to 0.09%. The Newsletter Plugin is gaining ground faster in our index.

Can a site use both HubSpot and The Newsletter Plugin?

No. A site runs a single email / newsletter platform, so HubSpot and The Newsletter Plugin are mutually exclusive.

Where does this HubSpot vs The Newsletter Plugin data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

HubSpot vs The Newsletter Plugin — Site Stats Database

HubSpot vs The Newsletter Plugin

A side-by-side comparison of two email & newsletter platforms, based on the 128,885 Email Marketing sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	HubSpot	The Newsletter Plugin
Websites	15,375	760
Market share	12%	0.59%
Share of top 10K sites	1.0%	0.00%

Share of top 100K sites	2.1%	0.01%

Rank	#3	#11

Median DR	44	19

Average DR	44	21

Median keywords	1,288	701

Median referring domains	655	190

Median domain age	16 yrs	11 yrs

Average domain age	17 yrs	13 yrs

Average monthly traffic	58,096	6,954

Combined monthly traffic	893,226,742	5,285,148

basketball-reference.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords346,107
Referring Domains21,573
Domain Age25 yrs
Traffic (Jun 2026)61,312,972
Traffic Trend
TechnologyHubSpot
baseball-reference.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords421,618
Referring Domains30,500
Domain Age26 yrs
Traffic (Jun 2026)57,651,263
Traffic Trend
Technology
allaboutbirds.org
LanguageEnglish
DR (Ahrefs)84
Total Keywords179,871
Referring Domains38,832
Domain Age21 yrs
Traffic (Jun 2026)20,594,539
Traffic Trend
Technology
prepscholar.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords320,060
Referring Domains21,053
Domain Age12 yrs
Traffic (Jun 2026)9,828,339
Traffic Trend
Technology
on3.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords564,434
Referring Domains34,487
Domain Age30 yrs
Traffic (Jun 2026)9,340,810
Traffic Trend
TechnologyHubSpot
nfcacademy.com
LanguageEnglish
DR (Ahrefs)25
Total Keywords20,091
Referring Domains289
Domain Age7 yrs
Traffic (Jun 2026)7,641,303
Traffic Trend
Technology
njtransit.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords105,827
Referring Domains10,699
Domain Age27 yrs
Traffic (Jun 2026)6,491,877
Traffic Trend
Technology
bestfriends.org
LanguageEnglish
DR (Ahrefs)82
Total Keywords198,939
Referring Domains23,202
Domain Age30 yrs
Traffic (Jun 2026)6,165,836
Traffic Trend
Technology
orthoinfo.aaos.org
LanguageEnglish
DR (Ahrefs)86
Total Keywords163,792
Referring Domains34,575
Domain Age31 yrs
Traffic (Jun 2026)5,770,368
Traffic Trend
Technology
mistercarwash.com
LanguageEnglish
DR (Ahrefs)53
Total Keywords28,945
Referring Domains2,513
Domain Age29 yrs
Traffic (Jun 2026)5,015,778
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
basketball-reference.com	English	80	346,107	21,573	25 yrs	61,312,972		HubSpot

palmspringspreferredsmallhotels.com
LanguageEnglish
DR (Ahrefs)34
Total Keywords2,937
Referring Domains316
Domain Age9 yrs
Traffic (Jun 2026)157,939
Traffic Trend
TechnologyThe Newsletter Plugin
delfinamazoncruises.com
LanguageEnglish
DR (Ahrefs)40
Total Keywords1,578
Referring Domains612
Domain Age18 yrs
Traffic (Jun 2026)150,568
Traffic Trend
Technology
diyanetamerica.org
LanguageEnglish
DR (Ahrefs)36
Total Keywords824
Referring Domains384
Domain Age
Traffic (Jun 2026)140,624
Traffic Trend
Technology
fleetlanding.net
LanguageEnglish
DR (Ahrefs)41
Total Keywords4,481
Referring Domains802
Domain Age22 yrs
Traffic (Jun 2026)127,726
Traffic Trend
Technology
palatkadailynews.com
LanguageDutch
DR (Ahrefs)43
Total Keywords1,760
Referring Domains1,255
Domain Age28 yrs
Traffic (Jun 2026)105,753
Traffic Trend
Technology
doctordemaria.com
LanguageSpanish
DR (Ahrefs)8
Total Keywords5,276
Referring Domains128
Domain Age5 yrs
Traffic (Jun 2026)104,337
Traffic Trend
Technology
siestakeybeachresortandsuites.com
LanguageEnglish
DR (Ahrefs)16
Total Keywords1,251
Referring Domains153
Domain Age6 yrs
Traffic (Jun 2026)100,518
Traffic Trend
idc.edu
LanguageEnglish
DR (Ahrefs)33
Total Keywords1,829
Referring Domains420
Domain Age
Traffic (Jun 2026)96,438
Traffic Trend
TechnologyThe Newsletter Plugin
welcome-to-times-square.com
LanguageEnglish
DR (Ahrefs)26
Total Keywords7,675
Referring Domains769
Domain Age5 yrs
Traffic (Jun 2026)87,716
Traffic Trend
Technology
alpenaairport.com
LanguageEnglish
DR (Ahrefs)15
Total Keywords1,284
Referring Domains152
Domain Age21 yrs
Traffic (Jun 2026)80,049
Traffic Trend
Technology