Is HubSpot or Mailchimp more popular?

Mailchimp is used by more websites in our catalog: 15,375 use HubSpot and 15,641 use Mailchimp.

Does HubSpot or Mailchimp have higher-authority sites?

HubSpot sites have the higher median Ahrefs Domain Rating (HubSpot: 44, Mailchimp: 33).

Is HubSpot or Mailchimp growing faster?

Between 2026-06 and 2026-07, HubSpot went from 2.2% to 1.7% of all tracked sites, while Mailchimp went from 2.1% to 1.8%. Mailchimp is gaining ground faster in our index.

Can a site use both HubSpot and Mailchimp?

No. A site runs a single email / newsletter platform, so HubSpot and Mailchimp are mutually exclusive.

Where does this HubSpot vs Mailchimp data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

HubSpot vs Mailchimp — Site Stats Database

HubSpot vs Mailchimp

A side-by-side comparison of two email & newsletter platforms, based on the 128,885 Email Marketing sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	HubSpot	Mailchimp
Websites	15,375	15,641
Market share	12%	12%
Share of top 10K sites	1.0%	1.3%

Rank	#3	#2

Median DR	44	33

Average DR	44	35

Median keywords	1,288	1,219

Median referring domains	655	537

Median domain age	16 yrs	14 yrs

Average domain age	17 yrs	16 yrs

Average monthly traffic	58,096	58,343

Combined monthly traffic	893,226,742	912,550,146

basketball-reference.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords346,107
Referring Domains21,573
Domain Age25 yrs
Traffic (Jun 2026)61,312,972
Traffic Trend
TechnologyHubSpot
baseball-reference.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords421,618
Referring Domains30,500
Domain Age26 yrs
Traffic (Jun 2026)57,651,263
Traffic Trend
Technology
allaboutbirds.org
LanguageEnglish
DR (Ahrefs)84
Total Keywords179,871
Referring Domains38,832
Domain Age21 yrs
Traffic (Jun 2026)20,594,539
Traffic Trend
Technology
prepscholar.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords320,060
Referring Domains21,053
Domain Age12 yrs
Traffic (Jun 2026)9,828,339
Traffic Trend
Technology
on3.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords564,434
Referring Domains34,487
Domain Age30 yrs
Traffic (Jun 2026)9,340,810
Traffic Trend
TechnologyHubSpot
nfcacademy.com
LanguageEnglish
DR (Ahrefs)25
Total Keywords20,091
Referring Domains289
Domain Age7 yrs
Traffic (Jun 2026)7,641,303
Traffic Trend
Technology
njtransit.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords105,827
Referring Domains10,699
Domain Age27 yrs
Traffic (Jun 2026)6,491,877
Traffic Trend
Technology
bestfriends.org
LanguageEnglish
DR (Ahrefs)82
Total Keywords198,939
Referring Domains23,202
Domain Age30 yrs
Traffic (Jun 2026)6,165,836
Traffic Trend
Technology
orthoinfo.aaos.org
LanguageEnglish
DR (Ahrefs)86
Total Keywords163,792
Referring Domains34,575
Domain Age31 yrs
Traffic (Jun 2026)5,770,368
Traffic Trend
Technology
mistercarwash.com
LanguageEnglish
DR (Ahrefs)53
Total Keywords28,945
Referring Domains2,513
Domain Age29 yrs
Traffic (Jun 2026)5,015,778
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
basketball-reference.com	English	80	346,107	21,573	25 yrs	61,312,972		HubSpot

whitehouse.gov
LanguageEnglish
DR (Ahrefs)92
Total Keywords337,548
Referring Domains325,961
Domain Age28 yrs
Traffic (Jun 2026)18,429,462
Traffic Trend
TechnologyMailchimp
poetryfoundation.org
LanguageEnglish
DR (Ahrefs)88
Total Keywords271,210
Referring Domains94,233
Domain Age24 yrs
Traffic (Jun 2026)16,849,722
Traffic Trend
Technology
samhsa.gov
LanguageEnglish
DR (Ahrefs)91
Total Keywords163,133
Referring Domains101,916
Domain Age28 yrs
Traffic (Jun 2026)14,327,978
Traffic Trend
Technology
unesco.org
LanguageEnglish
DR (Ahrefs)92
Total Keywords239,464
Referring Domains326,587
Domain Age32 yrs
Traffic (Jun 2026)13,667,866
Traffic Trend
Technology
encyclopedia.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords2,067,067
Referring Domains63,862
Domain Age28 yrs
Traffic (Jun 2026)11,093,656
Traffic Trend
Technology
forbestravelguide.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords159,187
Referring Domains13,032
Domain Age17 yrs
Traffic (Jun 2026)10,425,701
Traffic Trend
Technology
americanpregnancy.org
LanguageEnglish
DR (Ahrefs)83
Total Keywords220,739
Referring Domains27,498
Domain Age23 yrs
Traffic (Jun 2026)9,406,208
Traffic Trend
Technology
theharvestkitchen.com
LanguageEnglish
DR (Ahrefs)41
Total Keywords51,431
Referring Domains2,723
Domain Age11 yrs
Traffic (Jun 2026)9,395,446
Traffic Trend
Technology
whitehousehistory.org
LanguageEnglish
DR (Ahrefs)77
Total Keywords82,544
Referring Domains14,265
Domain Age29 yrs
Traffic (Jun 2026)9,164,085
Traffic Trend
Technology
cookingclassy.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords204,156
Referring Domains50,748
Domain Age14 yrs
Traffic (Jun 2026)7,411,446
Traffic Trend
Technology