Is ConvertKit or The Newsletter Plugin more popular?

ConvertKit is used by more websites in our catalog: 5,325 use ConvertKit and 760 use The Newsletter Plugin.

Does ConvertKit or The Newsletter Plugin have higher-authority sites?

ConvertKit sites have the higher median Ahrefs Domain Rating (ConvertKit: 26, The Newsletter Plugin: 19).

Is ConvertKit or The Newsletter Plugin growing faster?

Between 2026-06 and 2026-07, ConvertKit went from 0.84% to 0.60% of all tracked sites, while The Newsletter Plugin went from 0.03% to 0.09%. The Newsletter Plugin is gaining ground faster in our index.

Can a site use both ConvertKit and The Newsletter Plugin?

No. A site runs a single email / newsletter platform, so ConvertKit and The Newsletter Plugin are mutually exclusive.

Where does this ConvertKit vs The Newsletter Plugin data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

ConvertKit vs The Newsletter Plugin — Site Stats Database

ConvertKit vs The Newsletter Plugin

A side-by-side comparison of two email & newsletter platforms, based on the 128,885 Email Marketing sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	ConvertKit	The Newsletter Plugin
Websites	5,325	760
Market share	4.1%	0.59%
Share of top 10K sites	1.4%	0.00%

Share of top 100K sites	1.0%	0.01%

Rank	#5	#11

Median DR	26	19

Average DR	28	21

Median keywords	2,042	701

Median referring domains	375	190

Median domain age	8 yrs	11 yrs

Average domain age	9 yrs	13 yrs

Average monthly traffic	142,289	6,954

Combined monthly traffic	757,691,206	5,285,148

recipetineats.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords844,549
Referring Domains59,630
Domain Age12 yrs
Traffic (Jun 2026)55,020,972
Traffic Trend
TechnologyConvertKit
sallysbakingaddiction.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords480,328
Referring Domains57,847
Domain Age14 yrs
Traffic (Jun 2026)40,742,191
Traffic Trend
Technology
tastesbetterfromscratch.com
LanguageEnglish
DR (Ahrefs)75
Total Keywords426,101
Referring Domains30,263
Domain Age13 yrs
Traffic (Jun 2026)36,378,882
Traffic Trend
Technology
100daysofrealfood.com
LanguageEnglish
DR (Ahrefs)68
Total Keywords71,262
Referring Domains9,393
Domain Age16 yrs
Traffic (Jun 2026)22,075,250
Traffic Trend
Technology
natashaskitchen.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords444,554
Referring Domains44,714
Domain Age16 yrs
Traffic (Jun 2026)21,270,342
Traffic Trend
Technology
sugarspunrun.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords278,197
Referring Domains16,036
Domain Age13 yrs
Traffic (Jun 2026)17,459,505
Traffic Trend
Technology
pinchofyum.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords215,520
Referring Domains27,523
Domain Age16 yrs
Traffic (Jun 2026)10,545,023
Traffic Trend
Technology
thecozycook.com
LanguageEnglish
DR (Ahrefs)65
Total Keywords214,494
Referring Domains17,944
Domain Age12 yrs
Traffic (Jun 2026)9,670,727
Traffic Trend
Technology
texaslonghorns.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords81,552
Referring Domains7,388
Domain Age29 yrs
Traffic (Jun 2026)8,513,212
Traffic Trend
Technology
billyparisi.com
LanguageEnglish
DR (Ahrefs)61
Total Keywords195,563
Referring Domains5,846
Domain Age16 yrs
Traffic (Jun 2026)7,643,155
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
recipetineats.com	English	79	844,549	59,630	12 yrs	55,020,972		ConvertKit

palmspringspreferredsmallhotels.com
LanguageEnglish
DR (Ahrefs)34
Total Keywords2,937
Referring Domains316
Domain Age9 yrs
Traffic (Jun 2026)157,939
Traffic Trend
TechnologyThe Newsletter Plugin
delfinamazoncruises.com
LanguageEnglish
DR (Ahrefs)40
Total Keywords1,578
Referring Domains612
Domain Age18 yrs
Traffic (Jun 2026)150,568
Traffic Trend
Technology
diyanetamerica.org
LanguageEnglish
DR (Ahrefs)36
Total Keywords824
Referring Domains384
Domain Age
Traffic (Jun 2026)140,624
Traffic Trend
Technology
fleetlanding.net
LanguageEnglish
DR (Ahrefs)41
Total Keywords4,481
Referring Domains802
Domain Age22 yrs
Traffic (Jun 2026)127,726
Traffic Trend
Technology
palatkadailynews.com
LanguageDutch
DR (Ahrefs)43
Total Keywords1,760
Referring Domains1,255
Domain Age28 yrs
Traffic (Jun 2026)105,753
Traffic Trend
Technology
doctordemaria.com
LanguageSpanish
DR (Ahrefs)8
Total Keywords5,276
Referring Domains128
Domain Age5 yrs
Traffic (Jun 2026)104,337
Traffic Trend
Technology
siestakeybeachresortandsuites.com
LanguageEnglish
DR (Ahrefs)16
Total Keywords1,251
Referring Domains153
Domain Age6 yrs
Traffic (Jun 2026)100,518
Traffic Trend
idc.edu
LanguageEnglish
DR (Ahrefs)33
Total Keywords1,829
Referring Domains420
Domain Age
Traffic (Jun 2026)96,438
Traffic Trend
TechnologyThe Newsletter Plugin
welcome-to-times-square.com
LanguageEnglish
DR (Ahrefs)26
Total Keywords7,675
Referring Domains769
Domain Age5 yrs
Traffic (Jun 2026)87,716
Traffic Trend
Technology
alpenaairport.com
LanguageEnglish
DR (Ahrefs)15
Total Keywords1,284
Referring Domains152
Domain Age21 yrs
Traffic (Jun 2026)80,049
Traffic Trend
Technology