Is ConvertKit or Klaviyo more popular?

Klaviyo is used by more websites in our catalog: 5,325 use ConvertKit and 13,451 use Klaviyo.

Does ConvertKit or Klaviyo have higher-authority sites?

Klaviyo sites have the higher median Ahrefs Domain Rating (ConvertKit: 26, Klaviyo: 32).

Is ConvertKit or Klaviyo growing faster?

Between 2026-06 and 2026-07, ConvertKit went from 0.84% to 0.60% of all tracked sites, while Klaviyo went from 2.0% to 1.5%. ConvertKit is gaining ground faster in our index.

Can a site use both ConvertKit and Klaviyo?

No. A site runs a single email / newsletter platform, so ConvertKit and Klaviyo are mutually exclusive.

Where does this ConvertKit vs Klaviyo data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

ConvertKit vs Klaviyo — Site Stats Database

ConvertKit vs Klaviyo

A side-by-side comparison of two email & newsletter platforms, based on the 128,885 Email Marketing sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	ConvertKit	Klaviyo
Websites	5,325	13,451
Market share	4.1%	10%
Share of top 10K sites	1.4%	1.4%
Share of top 100K sites

Rank	#5	#4

Median DR	26	32

Average DR	28	32

Median keywords	2,042	1,741

Median referring domains	375	426

Median domain age	8 yrs	13 yrs

Average domain age	9 yrs	15 yrs

Average monthly traffic	142,289	76,721

Combined monthly traffic	757,691,206	1,031,969,412

recipetineats.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords844,549
Referring Domains59,630
Domain Age12 yrs
Traffic (Jun 2026)55,020,972
Traffic Trend
TechnologyConvertKit
sallysbakingaddiction.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords480,328
Referring Domains57,847
Domain Age14 yrs
Traffic (Jun 2026)40,742,191
Traffic Trend
Technology
tastesbetterfromscratch.com
LanguageEnglish
DR (Ahrefs)75
Total Keywords426,101
Referring Domains30,263
Domain Age13 yrs
Traffic (Jun 2026)36,378,882
Traffic Trend
Technology
100daysofrealfood.com
LanguageEnglish
DR (Ahrefs)68
Total Keywords71,262
Referring Domains9,393
Domain Age16 yrs
Traffic (Jun 2026)22,075,250
Traffic Trend
Technology
natashaskitchen.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords444,554
Referring Domains44,714
Domain Age16 yrs
Traffic (Jun 2026)21,270,342
Traffic Trend
TechnologyConvertKit
sugarspunrun.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords278,197
Referring Domains16,036
Domain Age13 yrs
Traffic (Jun 2026)17,459,505
Traffic Trend
TechnologyConvertKit
pinchofyum.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords215,520
Referring Domains27,523
Domain Age16 yrs
Traffic (Jun 2026)10,545,023
Traffic Trend
TechnologyConvertKit
thecozycook.com
LanguageEnglish
DR (Ahrefs)65
Total Keywords214,494
Referring Domains17,944
Domain Age12 yrs
Traffic (Jun 2026)9,670,727
Traffic Trend
TechnologyConvertKit
texaslonghorns.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords81,552
Referring Domains7,388
Domain Age29 yrs
Traffic (Jun 2026)8,513,212
Traffic Trend
TechnologyConvertKit
billyparisi.com
LanguageEnglish
DR (Ahrefs)61
Total Keywords195,563
Referring Domains5,846
Domain Age16 yrs
Traffic (Jun 2026)7,643,155
Traffic Trend
TechnologyConvertKit

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
recipetineats.com	English	79	844,549	59,630	12 yrs	55,020,972		ConvertKit

goldprice.org
LanguageEnglish
DR (Ahrefs)76
Total Keywords40,649
Referring Domains16,234
Domain Age22 yrs
Traffic (Jun 2026)14,000,940
Traffic Trend
TechnologyKlaviyo
christmasinamerica.com
LanguageEnglish
DR (Ahrefs)30
Total Keywords21,030
Referring Domains297
Domain Age3 yrs
Traffic (Jun 2026)7,840,049
Traffic Trend
Technology
provenwinners.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords180,975
Referring Domains11,433
Domain Age28 yrs
Traffic (Jun 2026)7,262,857
Traffic Trend
TechnologyKlaviyo
visitphilly.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords104,834
Referring Domains21,661
Domain Age26 yrs
Traffic (Jun 2026)6,683,452
Traffic Trend
TechnologyKlaviyo
shop.mattel.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords101,009
Referring Domains15,292
Domain Age31 yrs
Traffic (Jun 2026)5,948,548
Traffic Trend
TechnologyKlaviyo
orvis.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords131,555
Referring Domains15,027
Domain Age30 yrs
Traffic (Jun 2026)5,617,128
Traffic Trend
TechnologyKlaviyo
adriannapapell.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords126,741
Referring Domains3,645
Domain Age26 yrs
Traffic (Jun 2026)5,470,030
Traffic Trend
TechnologyKlaviyo
katzsdelicatessen.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords10,510
Referring Domains4,755
Domain Age15 yrs
Traffic (Jun 2026)4,364,889
Traffic Trend
Technology
historyhit.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords230,590
Referring Domains11,360
Domain Age11 yrs
Traffic (Jun 2026)4,095,352
Traffic Trend
TechnologyKlaviyo
petalandpup.com
LanguageEnglish
DR (Ahrefs)58
Total Keywords105,609
Referring Domains2,592
Domain Age7 yrs
Traffic (Jun 2026)3,966,604
Traffic Trend
TechnologyKlaviyo