Is ConvertKit or HubSpot more popular?

HubSpot is used by more websites in our catalog: 5,325 use ConvertKit and 15,375 use HubSpot.

Does ConvertKit or HubSpot have higher-authority sites?

HubSpot sites have the higher median Ahrefs Domain Rating (ConvertKit: 26, HubSpot: 44).

Is ConvertKit or HubSpot growing faster?

Between 2026-06 and 2026-07, ConvertKit went from 0.84% to 0.60% of all tracked sites, while HubSpot went from 2.2% to 1.7%. ConvertKit is gaining ground faster in our index.

Can a site use both ConvertKit and HubSpot?

No. A site runs a single email / newsletter platform, so ConvertKit and HubSpot are mutually exclusive.

Where does this ConvertKit vs HubSpot data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

ConvertKit vs HubSpot — Site Stats Database

ConvertKit vs HubSpot

A side-by-side comparison of two email & newsletter platforms, based on the 128,885 Email Marketing sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	ConvertKit	HubSpot
Websites	5,325	15,375
Market share	4.1%	12%
Share of top 10K sites	1.4%	1.0%

Rank	#5	#3

Median DR	26	44

Average DR	28	44

Median keywords	2,042	1,288

Median referring domains	375	655

Median domain age	8 yrs	16 yrs

Average domain age	9 yrs	17 yrs

Average monthly traffic	142,289	58,096

Combined monthly traffic	757,691,206	893,226,742

recipetineats.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords844,549
Referring Domains59,630
Domain Age12 yrs
Traffic (Jun 2026)55,020,972
Traffic Trend
TechnologyConvertKit
sallysbakingaddiction.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords480,328
Referring Domains57,847
Domain Age14 yrs
Traffic (Jun 2026)40,742,191
Traffic Trend
Technology
tastesbetterfromscratch.com
LanguageEnglish
DR (Ahrefs)75
Total Keywords426,101
Referring Domains30,263
Domain Age13 yrs
Traffic (Jun 2026)36,378,882
Traffic Trend
Technology
100daysofrealfood.com
LanguageEnglish
DR (Ahrefs)68
Total Keywords71,262
Referring Domains9,393
Domain Age16 yrs
Traffic (Jun 2026)22,075,250
Traffic Trend
Technology
natashaskitchen.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords444,554
Referring Domains44,714
Domain Age16 yrs
Traffic (Jun 2026)21,270,342
Traffic Trend
Technology
sugarspunrun.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords278,197
Referring Domains16,036
Domain Age13 yrs
Traffic (Jun 2026)17,459,505
Traffic Trend
Technology
pinchofyum.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords215,520
Referring Domains27,523
Domain Age16 yrs
Traffic (Jun 2026)10,545,023
Traffic Trend
Technology
thecozycook.com
LanguageEnglish
DR (Ahrefs)65
Total Keywords214,494
Referring Domains17,944
Domain Age12 yrs
Traffic (Jun 2026)9,670,727
Traffic Trend
Technology
texaslonghorns.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords81,552
Referring Domains7,388
Domain Age29 yrs
Traffic (Jun 2026)8,513,212
Traffic Trend
Technology
billyparisi.com
LanguageEnglish
DR (Ahrefs)61
Total Keywords195,563
Referring Domains5,846
Domain Age16 yrs
Traffic (Jun 2026)7,643,155
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
recipetineats.com	English	79	844,549	59,630	12 yrs	55,020,972		ConvertKit

basketball-reference.com
LanguageEnglish
DR (Ahrefs)80
Total Keywords346,107
Referring Domains21,573
Domain Age25 yrs
Traffic (Jun 2026)61,312,972
Traffic Trend
TechnologyHubSpot
baseball-reference.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords421,618
Referring Domains30,500
Domain Age26 yrs
Traffic (Jun 2026)57,651,263
Traffic Trend
Technology
allaboutbirds.org
LanguageEnglish
DR (Ahrefs)84
Total Keywords179,871
Referring Domains38,832
Domain Age21 yrs
Traffic (Jun 2026)20,594,539
Traffic Trend
Technology
prepscholar.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords320,060
Referring Domains21,053
Domain Age12 yrs
Traffic (Jun 2026)9,828,339
Traffic Trend
Technology
on3.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords564,434
Referring Domains34,487
Domain Age30 yrs
Traffic (Jun 2026)9,340,810
Traffic Trend
TechnologyHubSpot
nfcacademy.com
LanguageEnglish
DR (Ahrefs)25
Total Keywords20,091
Referring Domains289
Domain Age7 yrs
Traffic (Jun 2026)7,641,303
Traffic Trend
Technology
njtransit.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords105,827
Referring Domains10,699
Domain Age27 yrs
Traffic (Jun 2026)6,491,877
Traffic Trend
Technology
bestfriends.org
LanguageEnglish
DR (Ahrefs)82
Total Keywords198,939
Referring Domains23,202
Domain Age30 yrs
Traffic (Jun 2026)6,165,836
Traffic Trend
Technology
orthoinfo.aaos.org
LanguageEnglish
DR (Ahrefs)86
Total Keywords163,792
Referring Domains34,575
Domain Age31 yrs
Traffic (Jun 2026)5,770,368
Traffic Trend
Technology
mistercarwash.com
LanguageEnglish
DR (Ahrefs)53
Total Keywords28,945
Referring Domains2,513
Domain Age29 yrs
Traffic (Jun 2026)5,015,778
Traffic Trend
Technology