A side-by-side comparison of two email & newsletter platforms, based on the 128,885 Email Marketing sites tracked by Site Stats Database.
Last updated
| Metric | ActiveCampaign | MailPoet |
|---|---|---|
| Websites | 1,067 | 939 |
| Market share | 0.83% | 0.73% |
| Share of top 10K sites | 0.08% | 0.02% |
| Share of top 100K sites |
|---|
| 0.14% |
| 0.05% |
| Rank | #9 | #10 |
|---|
| Median DR | 35 | 21 |
|---|
| Average DR | 37 | 24 |
|---|
| Median keywords | 1,416 | 1,056 |
|---|
| Median referring domains | 478 | 295 |
|---|
| Median domain age | 14 yrs | 9 yrs |
|---|
| Average domain age | 16 yrs | 10 yrs |
|---|
| Average monthly traffic | 53,499 | 32,811 |
|---|
| Combined monthly traffic | 57,083,922 | 30,809,887 |
|---|
A site runs one email / newsletter platform, so ActiveCampaign and MailPoet are mutually exclusive.
Monthly snapshots of each segment, 2026-06 to 2026-07. Website counts move when our catalog grows; the share of tracked sites is normalized, so it only moves when real prevalence changes.
Websites
Share of tracked sites
Combined monthly traffic
1,067 websites · rank #9
Top industries
Top markets
939 websites · rank #10
Top industries
Top markets
ActiveCampaign is used by more websites in our catalog: 1,067 use ActiveCampaign and 939 use MailPoet.
ActiveCampaign sites have the higher median Ahrefs Domain Rating (ActiveCampaign: 35, MailPoet: 21).
Between 2026-06 and 2026-07, ActiveCampaign went from 0.15% to 0.12% of all tracked sites, while MailPoet went from 0.12% to 0.11%. MailPoet is gaining ground faster in our index.
No. A site runs a single email / newsletter platform, so ActiveCampaign and MailPoet are mutually exclusive.
Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.
Citation
Site Stats Database. "ActiveCampaign vs MailPoet." Site Stats Database, July 1, 2026. https://sitestatsdb.com/technologies/email-marketing/compare/activecampaign-vs-mailpoet
Site Stats Database tracks 1,067 websites using ActiveCampaign and 939 using MailPoet, each enriched with full monthly traffic history, authority, keywords, referring domains, and the complete detected tech stack. We detect every email / newsletter platform by crawling each site's HTML, response headers, and DNS; traffic and SEO metrics come from DataForSEO and Ahrefs. Everything refreshes at least monthly.
See plans & pricing| English |
| 70 |
| 278,457 |
| 15,219 |
| 32 yrs |
| 4,337,405 |
| ActiveCampaign |
| enjoyillinois.com | English | 72 | 138,487 | 11,299 | 30 yrs | 3,324,550 | ActiveCampaign |
| medievaltimes.com | English | 71 | 49,099 | 7,246 | 29 yrs | 1,404,639 | ActiveCampaign |
| patelbros.com | English | 51 | 14,902 | 1,305 | 24 yrs | 1,378,276 | ActiveCampaign |
| aish.com | English | 75 | 91,012 | 15,346 | 28 yrs | 1,233,080 | ActiveCampaign |
| brassring.com | English | 79 | 9,153 | 9,212 | 30 yrs | 1,072,210 | ActiveCampaign |
| homefurn.com | English | 23 | 29,380 | 4,541 | 28 yrs | 1,042,811 | ActiveCampaign |
| visitplano.com | English | 59 | 27,205 | 2,471 | 22 yrs | 917,978 | ActiveCampaign |
| qpublic.net | English | 72 | 28,788 | 3,526 | 26 yrs | 906,741 | ActiveCampaign |
| English |
| 73 |
| 116,750 |
| 17,933 |
| 13 yrs |
| 7,117,596 |
| MailPoet |
| alphabetimals.com | English | 28 | 6,329 | 1,352 | 16 yrs | 798,588 | MailPoet |
| pennstatehealthnews.org | English | 62 | 17,586 | 2,381 | 9 yrs | 696,200 | MailPoet |
| skyscraper.org | English | 63 | 9,635 | 3,360 | 29 yrs | 638,590 | MailPoet |
| historyguild.org | English | 40 | 41,968 | 1,101 | 6 yrs | 598,293 | MailPoet |
| origami.guide | English | 38 | 7,887 | 477 | 8 yrs | 391,262 | MailPoet |
| mygreekdish.com | English | 59 | 15,490 | 5,718 | 13 yrs | 366,237 | MailPoet |
| shortgirltravels.com | English | 2.5 | 2,989 | 54 | 2 yrs | 357,845 | MailPoet |
| alhambra-patronato.es | Spanish | 73 | 1,848 | 6,827 | 266,384 | MailPoet |