Is ActiveCampaign or Mailchimp more popular?

Mailchimp is used by more websites in our catalog: 1,067 use ActiveCampaign and 15,641 use Mailchimp.

Does ActiveCampaign or Mailchimp have higher-authority sites?

ActiveCampaign sites have the higher median Ahrefs Domain Rating (ActiveCampaign: 35, Mailchimp: 33).

Is ActiveCampaign or Mailchimp growing faster?

Between 2026-06 and 2026-07, ActiveCampaign went from 0.15% to 0.12% of all tracked sites, while Mailchimp went from 2.1% to 1.8%. ActiveCampaign is gaining ground faster in our index.

Can a site use both ActiveCampaign and Mailchimp?

No. A site runs a single email / newsletter platform, so ActiveCampaign and Mailchimp are mutually exclusive.

Where does this ActiveCampaign vs Mailchimp data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

ActiveCampaign vs Mailchimp — Site Stats Database

ActiveCampaign vs Mailchimp

A side-by-side comparison of two email & newsletter platforms, based on the 128,885 Email Marketing sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	ActiveCampaign	Mailchimp
Websites	1,067	15,641
Market share	0.83%	12%
Share of top 10K sites	0.08%	1.3%

Rank	#9	#2

Median DR	35	33

Average DR	37	35

Median keywords	1,416	1,219

Median referring domains	478	537

Median domain age	14 yrs	14 yrs

Average domain age	16 yrs	16 yrs

Average monthly traffic	53,499	58,343

Combined monthly traffic	57,083,922	912,550,146

americansongwriter.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords436,635
Referring Domains27,439
Domain Age27 yrs
Traffic (Jun 2026)4,627,197
Traffic Trend
TechnologyActiveCampaign
cabletv.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords278,457
Referring Domains15,219
Domain Age32 yrs
Traffic (Jun 2026)4,337,405
Traffic Trend
Technology
enjoyillinois.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords138,487
Referring Domains11,299
Domain Age30 yrs
Traffic (Jun 2026)3,324,550
Traffic Trend
Technology
medievaltimes.com
LanguageEnglish
DR (Ahrefs)71
Total Keywords49,099
Referring Domains7,246
Domain Age29 yrs
Traffic (Jun 2026)1,404,639
Traffic Trend
Technology
patelbros.com
LanguageEnglish
DR (Ahrefs)51
Total Keywords14,902
Referring Domains1,305
Domain Age24 yrs
Traffic (Jun 2026)1,378,276
Traffic Trend
Technology
aish.com
LanguageEnglish
DR (Ahrefs)75
Total Keywords91,012
Referring Domains15,346
Domain Age28 yrs
Traffic (Jun 2026)1,233,080
Traffic Trend
TechnologyActiveCampaign
brassring.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords9,153
Referring Domains9,212
Domain Age30 yrs
Traffic (Jun 2026)1,072,210
Traffic Trend
Technology
homefurn.com
LanguageEnglish
DR (Ahrefs)23
Total Keywords29,380
Referring Domains4,541
Domain Age28 yrs
Traffic (Jun 2026)1,042,811
Traffic Trend
Technology
visitplano.com
LanguageEnglish
DR (Ahrefs)59
Total Keywords27,205
Referring Domains2,471
Domain Age22 yrs
Traffic (Jun 2026)917,978
Traffic Trend
Technology
qpublic.net
LanguageEnglish
DR (Ahrefs)72
Total Keywords28,788
Referring Domains3,526
Domain Age26 yrs
Traffic (Jun 2026)906,741
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
americansongwriter.com	English	79	436,635	27,439	27 yrs	4,627,197		ActiveCampaign

whitehouse.gov
LanguageEnglish
DR (Ahrefs)92
Total Keywords337,548
Referring Domains325,961
Domain Age28 yrs
Traffic (Jun 2026)18,429,462
Traffic Trend
TechnologyMailchimp
poetryfoundation.org
LanguageEnglish
DR (Ahrefs)88
Total Keywords271,210
Referring Domains94,233
Domain Age24 yrs
Traffic (Jun 2026)16,849,722
Traffic Trend
Technology
samhsa.gov
LanguageEnglish
DR (Ahrefs)91
Total Keywords163,133
Referring Domains101,916
Domain Age28 yrs
Traffic (Jun 2026)14,327,978
Traffic Trend
Technology
unesco.org
LanguageEnglish
DR (Ahrefs)92
Total Keywords239,464
Referring Domains326,587
Domain Age32 yrs
Traffic (Jun 2026)13,667,866
Traffic Trend
Technology
encyclopedia.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords2,067,067
Referring Domains63,862
Domain Age28 yrs
Traffic (Jun 2026)11,093,656
Traffic Trend
Technology
forbestravelguide.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords159,187
Referring Domains13,032
Domain Age17 yrs
Traffic (Jun 2026)10,425,701
Traffic Trend
Technology
americanpregnancy.org
LanguageEnglish
DR (Ahrefs)83
Total Keywords220,739
Referring Domains27,498
Domain Age23 yrs
Traffic (Jun 2026)9,406,208
Traffic Trend
Technology
theharvestkitchen.com
LanguageEnglish
DR (Ahrefs)41
Total Keywords51,431
Referring Domains2,723
Domain Age11 yrs
Traffic (Jun 2026)9,395,446
Traffic Trend
Technology
whitehousehistory.org
LanguageEnglish
DR (Ahrefs)77
Total Keywords82,544
Referring Domains14,265
Domain Age29 yrs
Traffic (Jun 2026)9,164,085
Traffic Trend
Technology
cookingclassy.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords204,156
Referring Domains50,748
Domain Age14 yrs
Traffic (Jun 2026)7,411,446
Traffic Trend
Technology