Is ad.jp or NS1 more popular?

NS1 is used by more websites in our catalog: 203 use ad.jp and 12,424 use NS1.

Does ad.jp or NS1 have higher-authority sites?

ad.jp sites have the higher median Ahrefs Domain Rating (ad.jp: 70, NS1: 19).

Is ad.jp or NS1 growing faster?

Between 2026-06 and 2026-07, ad.jp went from 0.03% to 0.02% of all tracked sites, while NS1 went from 1.4% to 1.4%. NS1 is gaining ground faster in our index.

Can a site use both ad.jp and NS1?

No. A site runs a single DNS provider, so ad.jp and NS1 are mutually exclusive.

Where does this ad.jp vs NS1 data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

ad.jp vs NS1 — Site Stats Database

ad.jp vs NS1

A side-by-side comparison of two dns providers, based on the 840,922 DNS Provider sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	ad.jp	NS1
Websites	203	12,424
Market share	0.02%	1.5%
Share of top 10K sites	0.00%	1.9%
Share of top 100K sites

Rank	#176	#11

Median DR	70	19

Average DR	65	25

Median keywords	181	650

Median referring domains	2,895	153

Median domain age	25 yrs	9 yrs

Average domain age	23 yrs	11 yrs

Average monthly traffic	7,250	424,078

Combined monthly traffic	1,471,829	5,268,742,964

hakone-japan.com
LanguageEnglish
DR (Ahrefs)46
Total Keywords3,089
Referring Domains832
Domain Age8 yrs
Traffic (Jun 2026)151,986
Traffic Trend
Technologyad.jp
u-tokyo.ac.jp
Language
DR (Ahrefs)89
Total Keywords15,887
Referring Domains76,751
Domain Age6 yrs
Traffic (Jun 2026)129,348
Traffic Trend
Technology
tokyometro.jp
Language
DR (Ahrefs)79
Total Keywords3,662
Referring Domains12,969
Domain Age25 yrs
Traffic (Jun 2026)128,298
Traffic Trend
Technology
mlcjapanese.co.jp
LanguageJapanese
DR (Ahrefs)35
Total Keywords4,140
Referring Domains1,126
Domain Age26 yrs
Traffic (Jun 2026)96,861
Traffic Trend
Technology
daiso-sangyo.co.jp
Language
DR (Ahrefs)74
Total Keywords638
Referring Domains6,483
Domain Age26 yrs
Traffic (Jun 2026)93,764
Traffic Trend
Technology
tamiya.com
LanguageJapanese
DR (Ahrefs)74
Total Keywords12,377
Referring Domains10,041
Domain Age30 yrs
Traffic (Jun 2026)63,694
Traffic Trend
Technology
nagoya-u.ac.jp
Language
DR (Ahrefs)81
Total Keywords3,061
Referring Domains24,337
Domain Age
Traffic (Jun 2026)61,998
Traffic Trend
Technology
genome.jp
Language
DR (Ahrefs)76
Total Keywords15,830
Referring Domains10,325
Domain Age25 yrs
Traffic (Jun 2026)60,330
Traffic Trend
Technologyad.jp
kegg.jp
LanguageEnglish
DR (Ahrefs)74
Total Keywords6,409
Referring Domains5,689
Domain Age21 yrs
Traffic (Jun 2026)44,355
Traffic Trend
Technologyad.jp
jac.go.jp
Language
DR (Ahrefs)77
Total Keywords1,379
Referring Domains9,430
Domain Age
Traffic (Jun 2026)38,408
Traffic Trend
Technologyad.jp

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
hakone-japan.com	English	46	3,089	832	8 yrs	151,986		ad.jp

yelp.com
Language
DR (Ahrefs)94
Total Keywords34,240,481
Referring Domains773,122
Domain Age22 yrs
Traffic (Jun 2026)1,590,167,976
Traffic Trend
TechnologyNS1
spotify.com
LanguageEnglish
DR (Ahrefs)95
Total Keywords7,485,298
Referring Domains1,649,815
Domain Age20 yrs
Traffic (Jun 2026)505,668,332
Traffic Trend
Technology
timeanddate.com
LanguageEnglish
DR (Ahrefs)91
Total Keywords1,349,121
Referring Domains155,919
Domain Age29 yrs
Traffic (Jun 2026)330,608,420
Traffic Trend
Technology
ebay.com
LanguageEnglish
DR (Ahrefs)93
Total Keywords31,445,213
Referring Domains435,246
Domain Age30 yrs
Traffic (Jun 2026)278,324,222
Traffic Trend
TechnologyNS1
linkedin.com
LanguageEnglish
DR (Ahrefs)99
Total Keywords15,959,103
Referring Domains14,522,527
Domain Age23 yrs
Traffic (Jun 2026)273,217,491
Traffic Trend
Technology
expedia.com
Language
DR (Ahrefs)90
Total Keywords4,797,516
Referring Domains112,144
Domain Age30 yrs
Traffic (Jun 2026)208,730,561
Traffic Trend
Technology
carfax.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,945,867
Referring Domains47,295
Domain Age28 yrs
Traffic (Jun 2026)125,863,196
Traffic Trend
Technology
usatoday.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords5,248,227
Referring Domains596,283
Domain Age32 yrs
Traffic (Jun 2026)110,399,781
Traffic Trend
Technology
hotels.com
Language
DR (Ahrefs)87
Total Keywords2,438,674
Referring Domains58,009
Domain Age32 yrs
Traffic (Jun 2026)107,434,804
Traffic Trend
Technology
cnbc.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords1,828,668
Referring Domains463,774
Domain Age28 yrs
Traffic (Jun 2026)94,323,732
Traffic Trend
TechnologyNS1