A side-by-side comparison of two customer data platforms, based on the 8,452 CDP sites tracked by Site Stats Database.
Last updated
| Metric | RudderStack | Segment |
|---|---|---|
| Websites | 807 | 1,743 |
| Market share | 9.5% | 21% |
| Share of top 10K sites | 0.35% | 0.71% |
| Share of top 100K sites |
|---|
| 0.14% |
| 0.47% |
| Rank | #4 | #1 |
|---|
| Median DR | 30 | 56 |
|---|
| Average DR | 34 | 53 |
|---|
| Median keywords | 1,000 | 2,233 |
|---|
| Median referring domains | 300 | 1,047 |
|---|
| Median domain age | 10 yrs | 14 yrs |
|---|
| Average domain age | 13 yrs | 16 yrs |
|---|
| Average monthly traffic | 167,809 | 266,146 |
|---|
| Combined monthly traffic | 135,421,911 | 463,892,578 |
|---|
Monthly snapshots of each segment, 2026-06 to 2026-07. Website counts move when our catalog grows; the share of tracked sites is normalized, so it only moves when real prevalence changes.
Websites
Share of tracked sites
Combined monthly traffic
807 websites · rank #4
Top industries
Top markets
1,743 websites · rank #1
Top industries
Top markets
Segment is used by more websites in our catalog: 807 use RudderStack and 1,743 use Segment.
Segment sites have the higher median Ahrefs Domain Rating (RudderStack: 30, Segment: 56).
Between 2026-06 and 2026-07, RudderStack went from 0.10% to 0.09% of all tracked sites, while Segment went from 0.26% to 0.20%. RudderStack is gaining ground faster in our index.
12 websites in our catalog use both RudderStack and Segment.
Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.
Citation
Site Stats Database. "RudderStack vs Segment." Site Stats Database, July 1, 2026. https://sitestatsdb.com/technologies/customer-data-platforms/compare/rudderstack-vs-segment
Site Stats Database tracks 807 websites using RudderStack and 1,743 using Segment, each enriched with full monthly traffic history, authority, keywords, referring domains, and the complete detected tech stack. We detect every customer data platform by crawling each site's HTML, response headers, and DNS; traffic and SEO metrics come from DataForSEO and Ahrefs. Everything refreshes at least monthly.
See plans & pricing| English |
| 66 |
| 336,417 |
| 3,864 |
| 31 yrs |
| 5,641,915 |
| RudderStack |
| milwaukeetool.com | English | 78 | 133,536 | 12,097 | 26 yrs | 5,460,655 | RudderStack |
| king5.com | English | 81 | 266,223 | 50,111 | 30 yrs | 4,261,942 | RudderStack |
| kare11.com | English | 79 | 273,302 | 37,949 | 31 yrs | 3,840,147 | RudderStack |
| zennioptical.com | English | 73 | 62,506 | 14,371 | 23 yrs | 3,740,075 | RudderStack |
| wfaa.com | English | 80 | 288,457 | 50,353 | 30 yrs | 3,739,057 | RudderStack |
| vegasinsider.com | English | 71 | 148,881 | 13,352 | 29 yrs | 3,533,134 | RudderStack |
| kvue.com | English | 78 | 228,070 | 32,126 | 32 yrs | 3,319,922 | RudderStack |
| wcnc.com | English | 78 | 308,773 | 31,640 | 30 yrs | 3,209,253 | RudderStack |
| English |
| 85 |
| 827,963 |
| 49,308 |
| 28 yrs |
| 60,196,625 |
| Segment |
| hoteltonight.com | English | 73 | 134,486 | 9,798 | 22 yrs | 10,262,544 | Segment |
| weddingwire.com | English | 90 | 790,313 | 90,545 | 23 yrs | 9,788,698 | Segment |
| forthepeople.com | English | 72 | 69,088 | 7,850 | 30 yrs | 7,996,277 | Segment |
| dialpad.com | English | 83 | 39,979 | 12,988 | 27 yrs | 7,679,333 | Segment |
| spothero.com | English | 77 | 171,461 | 9,014 | 15 yrs | 7,484,775 | Segment |
| purewow.com | English | 81 | 670,660 | 33,116 | 19 yrs | 6,715,116 | Segment |
| harrypotter.com | English | 81 | 78,365 | 14,781 | 27 yrs | 6,445,957 | Segment |
| rvshare.com | English | 76 | 206,080 | 9,930 | 15 yrs | 6,422,784 | Segment |