Is Oracle BlueKai or Segment more popular?

Segment is used by more websites in our catalog: 160 use Oracle BlueKai and 1,743 use Segment.

Does Oracle BlueKai or Segment have higher-authority sites?

Oracle BlueKai sites have the higher median Ahrefs Domain Rating (Oracle BlueKai: 58, Segment: 56).

Is Oracle BlueKai or Segment growing faster?

Between 2026-06 and 2026-07, Oracle BlueKai went from 0.03% to 0.02% of all tracked sites, while Segment went from 0.26% to 0.20%. Oracle BlueKai is gaining ground faster in our index.

How many sites use both Oracle BlueKai and Segment?

2 websites in our catalog use both Oracle BlueKai and Segment.

Where does this Oracle BlueKai vs Segment data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Oracle BlueKai vs Segment — Site Stats Database

Oracle BlueKai vs Segment

A side-by-side comparison of two customer data platforms, based on the 8,452 CDP sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Oracle BlueKai	Segment
Websites	160	1,743
Market share	1.9%	21%
Share of top 10K sites	0.07%	0.71%

Rank	#16	#1

Median DR	58	56

Average DR	54	53

Median keywords	5,965	2,233

Median referring domains	2,962	1,047

Median domain age	25 yrs	14 yrs

Average domain age	21 yrs	16 yrs

Average monthly traffic	495,672	266,146

Combined monthly traffic	79,307,549	463,892,578

toyota.com
LanguageEnglish
DR (Ahrefs)86
Total Keywords410,760
Referring Domains48,920
Domain Age31 yrs
Traffic (Jun 2026)37,296,227
Traffic Trend
TechnologyOracle BlueKai
pons.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords631,026
Referring Domains17,340
Domain Age30 yrs
Traffic (Jun 2026)6,873,673
Traffic Trend
TechnologyOracle BlueKai
columbia.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords134,403
Referring Domains12,357
Domain Age33 yrs
Traffic (Jun 2026)4,463,773
Traffic Trend
Technology
plasticsurgery.org
LanguageEnglish
DR (Ahrefs)85
Total Keywords109,046
Referring Domains27,239
Domain Age30 yrs
Traffic (Jun 2026)4,382,955
Traffic Trend
Technology
sorel.com
LanguageEnglish
DR (Ahrefs)63
Total Keywords25,765
Referring Domains3,516
Domain Age28 yrs
Traffic (Jun 2026)2,059,411
Traffic Trend
TechnologyOracle BlueKai
completelydelicious.com
LanguageEnglish
DR (Ahrefs)62
Total Keywords52,012
Referring Domains4,257
Domain Age16 yrs
Traffic (Jun 2026)1,721,009
Traffic Trend
Technology
fnb-online.com
LanguageEnglish
DR (Ahrefs)67
Total Keywords22,560
Referring Domains4,224
Domain Age24 yrs
Traffic (Jun 2026)948,580
Traffic Trend
Technology
nationalmssociety.org
LanguageEnglish
DR (Ahrefs)83
Total Keywords17,011
Referring Domains25,774
Domain Age27 yrs
Traffic (Jun 2026)884,126
Traffic Trend
Technology
avatar.com
LanguageEnglish
DR (Ahrefs)66
Total Keywords11,146
Referring Domains5,431
Domain Age35 yrs
Traffic (Jun 2026)825,796
Traffic Trend
TechnologyOracle BlueKai
news.disney.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords19,160
Referring Domains1,613
Domain Age36 yrs
Traffic (Jun 2026)722,660
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
toyota.com	English	86	410,760	48,920	31 yrs	37,296,227		Oracle BlueKai

foxsports.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords1,959,858
Referring Domains84,333
Domain Age27 yrs
Traffic (Jun 2026)103,702,948
Traffic Trend
TechnologySegment
petmd.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords827,963
Referring Domains49,308
Domain Age28 yrs
Traffic (Jun 2026)60,196,625
Traffic Trend
TechnologySegment
hoteltonight.com
LanguageEnglish
DR (Ahrefs)73
Total Keywords134,486
Referring Domains9,798
Domain Age22 yrs
Traffic (Jun 2026)10,262,544
Traffic Trend
Technology
weddingwire.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords790,313
Referring Domains90,545
Domain Age23 yrs
Traffic (Jun 2026)9,788,698
Traffic Trend
Technology
forthepeople.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords69,088
Referring Domains7,850
Domain Age30 yrs
Traffic (Jun 2026)7,996,277
Traffic Trend
Technology
dialpad.com
LanguageEnglish
DR (Ahrefs)83
Total Keywords39,979
Referring Domains12,988
Domain Age27 yrs
Traffic (Jun 2026)7,679,333
Traffic Trend
TechnologySegment
spothero.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords171,461
Referring Domains9,014
Domain Age15 yrs
Traffic (Jun 2026)7,484,775
Traffic Trend
Technology
purewow.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords670,660
Referring Domains33,116
Domain Age19 yrs
Traffic (Jun 2026)6,715,116
Traffic Trend
TechnologySegment
harrypotter.com
LanguageEnglish
DR (Ahrefs)81
Total Keywords78,365
Referring Domains14,781
Domain Age27 yrs
Traffic (Jun 2026)6,445,957
Traffic Trend
Technology
rvshare.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords206,080
Referring Domains9,930
Domain Age15 yrs
Traffic (Jun 2026)6,422,784
Traffic Trend
TechnologySegment