Is Oracle BlueKai or Salesforce Audience Studio more popular?

Salesforce Audience Studio is used by more websites in our catalog: 160 use Oracle BlueKai and 871 use Salesforce Audience Studio.

Does Oracle BlueKai or Salesforce Audience Studio have higher-authority sites?

Oracle BlueKai sites have the higher median Ahrefs Domain Rating (Oracle BlueKai: 58, Salesforce Audience Studio: 44).

Is Oracle BlueKai or Salesforce Audience Studio growing faster?

Between 2026-06 and 2026-07, Oracle BlueKai went from 0.03% to 0.02% of all tracked sites, while Salesforce Audience Studio went from 0.05% to 0.10%. Salesforce Audience Studio is gaining ground faster in our index.

How many sites use both Oracle BlueKai and Salesforce Audience Studio?

29 websites in our catalog use both Oracle BlueKai and Salesforce Audience Studio.

Where does this Oracle BlueKai vs Salesforce Audience Studio data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Oracle BlueKai vs Salesforce Audience Studio — Site Stats Database

Oracle BlueKai vs Salesforce Audience Studio

A side-by-side comparison of two customer data platforms, based on the 8,452 CDP sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Oracle BlueKai	Salesforce Audience Studio
Websites	160	871
Market share	1.9%	10%
Share of top 10K sites	0.07%	0.24%

Share of top 100K sites	0.06%	0.21%

Rank	#16	#3

Median DR	58	44

Average DR	54	45

Median keywords	5,965	1,918

Median referring domains	2,962	808

Median domain age	25 yrs	17 yrs

Average domain age	21 yrs	17 yrs

Average monthly traffic	495,672	239,580

Combined monthly traffic	79,307,549	208,674,118

toyota.com
LanguageEnglish
DR (Ahrefs)86
Total Keywords410,760
Referring Domains48,920
Domain Age31 yrs
Traffic (Jun 2026)37,296,227
Traffic Trend
TechnologyOracle BlueKai
pons.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords631,026
Referring Domains17,340
Domain Age30 yrs
Traffic (Jun 2026)6,873,673
Traffic Trend
TechnologyOracle BlueKai
columbia.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords134,403
Referring Domains12,357
Domain Age33 yrs
Traffic (Jun 2026)4,463,773
Traffic Trend
Technology
plasticsurgery.org
LanguageEnglish
DR (Ahrefs)85
Total Keywords109,046
Referring Domains27,239
Domain Age30 yrs
Traffic (Jun 2026)4,382,955
Traffic Trend
Technology
sorel.com
LanguageEnglish
DR (Ahrefs)63
Total Keywords25,765
Referring Domains3,516
Domain Age28 yrs
Traffic (Jun 2026)2,059,411
Traffic Trend
TechnologyOracle BlueKai
completelydelicious.com
LanguageEnglish
DR (Ahrefs)62
Total Keywords52,012
Referring Domains4,257
Domain Age16 yrs
Traffic (Jun 2026)1,721,009
Traffic Trend
Technology
fnb-online.com
LanguageEnglish
DR (Ahrefs)67
Total Keywords22,560
Referring Domains4,224
Domain Age24 yrs
Traffic (Jun 2026)948,580
Traffic Trend
Technology
nationalmssociety.org
LanguageEnglish
DR (Ahrefs)83
Total Keywords17,011
Referring Domains25,774
Domain Age27 yrs
Traffic (Jun 2026)884,126
Traffic Trend
Technology
avatar.com
LanguageEnglish
DR (Ahrefs)66
Total Keywords11,146
Referring Domains5,431
Domain Age35 yrs
Traffic (Jun 2026)825,796
Traffic Trend
Technology
news.disney.com
LanguageEnglish
DR (Ahrefs)89
Total Keywords19,160
Referring Domains1,613
Domain Age36 yrs
Traffic (Jun 2026)722,660
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
toyota.com	English	86	410,760	48,920	31 yrs	37,296,227		Oracle BlueKai

ubereats.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords3,826,446
Referring Domains71,403
Domain Age14 yrs
Traffic (Jun 2026)73,292,413
Traffic Trend
TechnologySalesforce Audience Studio
markets.businessinsider.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords322,508
Referring Domains66,957
Domain Age28 yrs
Traffic (Jun 2026)20,663,601
Traffic Trend
Technology
postmates.com
LanguageEnglish
DR (Ahrefs)83
Total Keywords1,969,015
Referring Domains21,160
Domain Age15 yrs
Traffic (Jun 2026)9,409,536
Traffic Trend
Technology
salesforce.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords247,520
Referring Domains210,760
Domain Age27 yrs
Traffic (Jun 2026)8,664,603
Traffic Trend
Technology
pons.com
LanguageEnglish
DR (Ahrefs)79
Total Keywords631,026
Referring Domains17,340
Domain Age30 yrs
Traffic (Jun 2026)6,873,673
Traffic Trend
TechnologySalesforce Audience Studio
njlottery.com
LanguageEnglish
DR (Ahrefs)78
Total Keywords30,975
Referring Domains6,465
Domain Age30 yrs
Traffic (Jun 2026)5,355,357
Traffic Trend
Technology
columbia.com
LanguageEnglish
DR (Ahrefs)77
Total Keywords134,403
Referring Domains12,357
Domain Age33 yrs
Traffic (Jun 2026)4,463,773
Traffic Trend
Technology
ascension.org
LanguageEnglish
DR (Ahrefs)79
Total Keywords232,109
Referring Domains15,341
Domain Age24 yrs
Traffic (Jun 2026)3,110,318
Traffic Trend
Technology
help.hulu.com
LanguageEnglish
DR (Ahrefs)88
Total Keywords29,060
Referring Domains5,892
Domain Age29 yrs
Traffic (Jun 2026)2,706,467
Traffic Trend
Technology
bostonglobe.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords315,949
Referring Domains134,260
Domain Age28 yrs
Traffic (Jun 2026)2,349,098
Traffic Trend
Technology