Lytics vs Oracle BlueKai

Oracle BlueKai is used by more websites in our catalog: 119 use Lytics and 160 use Oracle BlueKai.

Lytics sites have the higher median Ahrefs Domain Rating (Lytics: 72, Oracle BlueKai: 58).

Between 2026-06 and 2026-07, Lytics went from 0.02% to 0.01% of all tracked sites, while Oracle BlueKai went from 0.03% to 0.02%. Lytics is gaining ground faster in our index.

0 websites in our catalog use both Lytics and Oracle BlueKai.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.