Emarsys vs Lytics

Emarsys is used by more websites in our catalog: 190 use Emarsys and 119 use Lytics.

Lytics sites have the higher median Ahrefs Domain Rating (Emarsys: 52, Lytics: 72).

Between 2026-06 and 2026-07, Emarsys went from 0.03% to 0.02% of all tracked sites, while Lytics went from 0.02% to 0.01%. Lytics is gaining ground faster in our index.

1 websites in our catalog use both Emarsys and Lytics.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.