BlueConic vs Oracle BlueKai

BlueConic is used by more websites in our catalog: 171 use BlueConic and 160 use Oracle BlueKai.

BlueConic sites have the higher median Ahrefs Domain Rating (BlueConic: 67, Oracle BlueKai: 58).

Between 2026-06 and 2026-07, BlueConic went from 0.03% to 0.02% of all tracked sites, while Oracle BlueKai went from 0.03% to 0.02%. Oracle BlueKai is gaining ground faster in our index.

51 websites in our catalog use both BlueConic and Oracle BlueKai.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.