HubSpot vs Keap

HubSpot is used by more websites in our catalog: 14,994 use HubSpot and 361 use Keap.

HubSpot sites have the higher median Ahrefs Domain Rating (HubSpot: 43, Keap: 35).

Between 2026-06 and 2026-07, HubSpot went from 2.1% to 1.7% of all tracked sites, while Keap went from 0.05% to 0.04%. Keap is gaining ground faster in our index.

13 websites in our catalog use both HubSpot and Keap.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.