Iubenda vs OneTrust

OneTrust is used by more websites in our catalog: 2,181 use Iubenda and 14,932 use OneTrust.

OneTrust sites have the higher median Ahrefs Domain Rating (Iubenda: 39, OneTrust: 59).

Between 2026-06 and 2026-07, Iubenda went from 0.30% to 0.25% of all tracked sites, while OneTrust went from 2.3% to 1.7%. Iubenda is gaining ground faster in our index.

No. A site runs a single cookie-consent / CMP tool, so Iubenda and OneTrust are mutually exclusive.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.