Is Substack or Unbounce more popular?

Unbounce is used by more websites in our catalog: 463 use Substack and 533 use Unbounce.

Does Substack or Unbounce have higher-authority sites?

Unbounce sites have the higher median Ahrefs Domain Rating (Substack: 32, Unbounce: 44).

Is Substack or Unbounce growing faster?

Between 2026-06 and 2026-07, Substack went from 0.06% to 0.05% of all tracked sites, while Unbounce went from 0.07% to 0.06%. Substack is gaining ground faster in our index.

Can a site use both Substack and Unbounce?

No. A site runs a single CMS / website platform, so Substack and Unbounce are mutually exclusive.

Where does this Substack vs Unbounce data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Substack vs Unbounce — Site Stats Database

Substack vs Unbounce

A side-by-side comparison of two content management systems, based on the 515,058 CMS sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Substack	Unbounce
Websites	463	533
Market share	0.09%	0.10%
Share of top 10K sites	0.02%	0.04%
Share of top 100K sites

Rank	#45	#40

Median DR	32	44

Average DR	34	44

Median keywords	957	1,751

Median referring domains	435	761

Median domain age	8 yrs	19 yrs

Average domain age	10 yrs	18 yrs

Average monthly traffic	258,619	63,538

Combined monthly traffic	119,740,796	33,865,559

cbsnews.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords5,029,881
Referring Domains486,461
Domain Age31 yrs
Traffic (Jun 2026)59,376,408
Traffic Trend
TechnologySubstack
substack.com
LanguageEnglish
DR (Ahrefs)94
Total Keywords5,643,513
Referring Domains561,764
Domain Age16 yrs
Traffic (Jun 2026)51,156,090
Traffic Trend
Technology
thefp.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords39,018
Referring Domains17,521
Domain Age24 yrs
Traffic (Jun 2026)738,323
Traffic Trend
TechnologySubstack
azdesertswarm.com
LanguageEnglish
DR (Ahrefs)51
Total Keywords11,126
Referring Domains6,455
Domain Age17 yrs
Traffic (Jun 2026)664,536
Traffic Trend
Technology
thebulwark.com
LanguageEnglish
DR (Ahrefs)75
Total Keywords23,103
Referring Domains13,098
Domain Age15 yrs
Traffic (Jun 2026)259,028
Traffic Trend
Technology
brokenpalate.com
LanguageEnglish
DR (Ahrefs)40
Total Keywords3,164
Referring Domains295
Domain Age5 yrs
Traffic (Jun 2026)214,374
Traffic Trend
Technology
r-bloggers.com
LanguageEnglish
DR (Ahrefs)75
Total Keywords27,627
Referring Domains8,306
Domain Age16 yrs
Traffic (Jun 2026)212,820
Traffic Trend
Technology
donaldrobertson.name
LanguageEnglish
DR (Ahrefs)45
Total Keywords1,679
Referring Domains874
Domain Age12 yrs
Traffic (Jun 2026)202,345
Traffic Trend
Technology
noahpinion.blog
LanguageEnglish
DR (Ahrefs)73
Total Keywords10,103
Referring Domains5,453
Domain Age3 yrs
Traffic (Jun 2026)174,978
Traffic Trend
Technology
jonathanlack.com
LanguageEnglish
DR (Ahrefs)11
Total Keywords6,130
Referring Domains697
Domain Age14 yrs
Traffic (Jun 2026)174,145
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
cbsnews.com	English	92	5,029,881	486,461	31 yrs	59,376,408		Substack

suntimes.com
LanguageEnglish
DR (Ahrefs)85
Total Keywords216,322
Referring Domains104,286
Domain Age30 yrs
Traffic (Jun 2026)4,035,894
Traffic Trend
TechnologyUnbounce
ama.org
LanguageEnglish
DR (Ahrefs)83
Total Keywords26,664
Referring Domains20,823
Domain Age31 yrs
Traffic (Jun 2026)1,718,605
Traffic Trend
TechnologyUnbounce
cannacompanionusa.com
LanguageEnglish
DR (Ahrefs)30
Total Keywords125,111
Referring Domains547
Domain Age11 yrs
Traffic (Jun 2026)1,182,208
Traffic Trend
Technology
embracepetinsurance.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords80,903
Referring Domains5,919
Domain Age22 yrs
Traffic (Jun 2026)1,035,415
Traffic Trend
Technology
milkandhoneyspa.com
LanguageEnglish
DR (Ahrefs)52
Total Keywords12,098
Referring Domains1,285
Domain Age21 yrs
Traffic (Jun 2026)806,619
Traffic Trend
Technology
collegexpress.com
LanguageEnglish
DR (Ahrefs)68
Total Keywords79,531
Referring Domains5,663
Domain Age30 yrs
Traffic (Jun 2026)728,587
Traffic Trend
Technology
incrediblehealth.com
LanguageEnglish
DR (Ahrefs)59
Total Keywords55,753
Referring Domains3,852
Domain Age16 yrs
Traffic (Jun 2026)678,989
Traffic Trend
Technology
chapman.edu
LanguageEnglish
DR (Ahrefs)80
Total Keywords59,031
Referring Domains22,921
Domain Age34 yrs
Traffic (Jun 2026)673,134
Traffic Trend
TechnologyUnbounce
travelnoire.com
LanguageEnglish
DR (Ahrefs)74
Total Keywords106,996
Referring Domains9,533
Domain Age12 yrs
Traffic (Jun 2026)672,704
Traffic Trend
Technology
insightguides.com
Language
DR (Ahrefs)58
Total Keywords58,041
Referring Domains2,629
Domain Age27 yrs
Traffic (Jun 2026)613,396
Traffic Trend
Technology