Is Shopify or Substack more popular?

Shopify is used by more websites in our catalog: 22,836 use Shopify and 463 use Substack.

Does Shopify or Substack have higher-authority sites?

Substack sites have the higher median Ahrefs Domain Rating (Shopify: 20, Substack: 32).

Is Shopify or Substack growing faster?

Between 2026-06 and 2026-07, Shopify went from 3.3% to 2.6% of all tracked sites, while Substack went from 0.06% to 0.05%. Substack is gaining ground faster in our index.

Can a site use both Shopify and Substack?

No. A site runs a single CMS / website platform, so Shopify and Substack are mutually exclusive.

Where does this Shopify vs Substack data come from?

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.

Shopify vs Substack — Site Stats Database

Shopify vs Substack

A side-by-side comparison of two content management systems, based on the 515,058 CMS sites tracked by Site Stats Database.

Last updated July 1, 2026

Metric	Shopify	Substack
Websites	22,836	463
Market share	4.4%	0.09%
Share of top 10K sites	1.5%	0.02%
Share of top 100K sites

Rank	#4	#45

Median DR	20	32

Average DR	23	34

Median keywords	1,000	957

Median referring domains	224	435

Median domain age	10 yrs	8 yrs

Average domain age	12 yrs	10 yrs

Average monthly traffic	48,926	258,619

Combined monthly traffic	1,117,270,977	119,740,796

hollywoodreporter.com
LanguageEnglish
DR (Ahrefs)90
Total Keywords1,682,319
Referring Domains253,182
Domain Age30 yrs
Traffic (Jun 2026)20,328,180
Traffic Trend
TechnologyShopify
ifixit.com
LanguageEnglish
DR (Ahrefs)83
Total Keywords501,930
Referring Domains65,151
Domain Age25 yrs
Traffic (Jun 2026)10,811,562
Traffic Trend
TechnologyShopify
princesspolly.com
Language
DR (Ahrefs)71
Total Keywords296,055
Referring Domains4,719
Domain Age21 yrs
Traffic (Jun 2026)9,676,376
Traffic Trend
Technology
owalalife.com
LanguageEnglish
DR (Ahrefs)68
Total Keywords45,197
Referring Domains1,989
Domain Age6 yrs
Traffic (Jun 2026)8,494,617
Traffic Trend
Technology
christmasinamerica.com
LanguageEnglish
DR (Ahrefs)30
Total Keywords21,030
Referring Domains297
Domain Age3 yrs
Traffic (Jun 2026)7,840,049
Traffic Trend
Technology
windsorstore.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords376,799
Referring Domains8,489
Domain Age26 yrs
Traffic (Jun 2026)7,348,808
Traffic Trend
Technology
pissedconsumer.com
LanguageEnglish
DR (Ahrefs)72
Total Keywords578,955
Referring Domains15,418
Domain Age19 yrs
Traffic (Jun 2026)7,281,912
Traffic Trend
Technology
shop.mattel.com
LanguageEnglish
DR (Ahrefs)84
Total Keywords101,009
Referring Domains15,292
Domain Age31 yrs
Traffic (Jun 2026)5,948,548
Traffic Trend
Technology
adriannapapell.com
LanguageEnglish
DR (Ahrefs)70
Total Keywords126,741
Referring Domains3,645
Domain Age26 yrs
Traffic (Jun 2026)5,470,030
Traffic Trend
Technology
davidsbridal.com
LanguageEnglish
DR (Ahrefs)75
Total Keywords181,971
Referring Domains19,325
Domain Age29 yrs
Traffic (Jun 2026)5,253,224
Traffic Trend
Technology

Website	Language	DR (Ahrefs)	Total Keywords	Referring Domains	Domain Age	Traffic (Jun 2026)	Traffic Trend	Technology
hollywoodreporter.com	English	90	1,682,319	253,182	30 yrs	20,328,180		Shopify

cbsnews.com
LanguageEnglish
DR (Ahrefs)92
Total Keywords5,029,881
Referring Domains486,461
Domain Age31 yrs
Traffic (Jun 2026)59,376,408
Traffic Trend
TechnologySubstack
substack.com
LanguageEnglish
DR (Ahrefs)94
Total Keywords5,643,513
Referring Domains561,764
Domain Age16 yrs
Traffic (Jun 2026)51,156,090
Traffic Trend
Technology
thefp.com
LanguageEnglish
DR (Ahrefs)76
Total Keywords39,018
Referring Domains17,521
Domain Age24 yrs
Traffic (Jun 2026)738,323
Traffic Trend
TechnologySubstack
azdesertswarm.com
LanguageEnglish
DR (Ahrefs)51
Total Keywords11,126
Referring Domains6,455
Domain Age17 yrs
Traffic (Jun 2026)664,536
Traffic Trend
Technology
thebulwark.com
LanguageEnglish
DR (Ahrefs)75
Total Keywords23,103
Referring Domains13,098
Domain Age15 yrs
Traffic (Jun 2026)259,028
Traffic Trend
Technology
brokenpalate.com
LanguageEnglish
DR (Ahrefs)40
Total Keywords3,164
Referring Domains295
Domain Age5 yrs
Traffic (Jun 2026)214,374
Traffic Trend
Technology
r-bloggers.com
LanguageEnglish
DR (Ahrefs)75
Total Keywords27,627
Referring Domains8,306
Domain Age16 yrs
Traffic (Jun 2026)212,820
Traffic Trend
Technology
donaldrobertson.name
LanguageEnglish
DR (Ahrefs)45
Total Keywords1,679
Referring Domains874
Domain Age12 yrs
Traffic (Jun 2026)202,345
Traffic Trend
Technology
noahpinion.blog
LanguageEnglish
DR (Ahrefs)73
Total Keywords10,103
Referring Domains5,453
Domain Age3 yrs
Traffic (Jun 2026)174,978
Traffic Trend
Technology
jonathanlack.com
LanguageEnglish
DR (Ahrefs)11
Total Keywords6,130
Referring Domains697
Domain Age14 yrs
Traffic (Jun 2026)174,145
Traffic Trend
Technology