Hugo vs Unbounce

Hugo is used by more websites in our catalog: 1,068 use Hugo and 533 use Unbounce.

Unbounce sites have the higher median Ahrefs Domain Rating (Hugo: 39, Unbounce: 44).

Between 2026-06 and 2026-07, Hugo went from 0.14% to 0.12% of all tracked sites, while Unbounce went from 0.07% to 0.06%. Unbounce is gaining ground faster in our index.

No. A site runs a single CMS / website platform, so Hugo and Unbounce are mutually exclusive.

Adoption is counted from Site Stats Database's own crawl; Domain Rating comes from Ahrefs and traffic from DataForSEO. Figures reflect the sites we track and refresh at least monthly.